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About the Role

As Senior Customer Marketing Manager, you will execute conversion strategies within Grocery (Tesco) and Digital Pureplay customers, focusing on understanding consumer behavior as shoppers and influencing their purchasing decisions.

Responsibilities

• Plan and execute Lindt brand activation in Grocery & Digital customers to drive visibility and sales conversion.
• Optimize point of sale materials, product placements, and digital marketing efforts for in-store and online channels.
• Activate consumer promotions, partnerships, and sampling to encourage purchases.
• Ensure activation plans are based on shopper behavior insights.
• Lead and collaborate with key retail media agencies on joint marketing initiatives.
• Measure campaign effectiveness through metrics like sales lift and ROI.
• Lead, motivate, and develop two direct reports by setting clear objectives.
• Lead the planning, execution, and evaluation of brand activities in Tesco and Digital PP.
• Develop and approve Point of Sale (POS) materials to enhance brand equity.
• Develop shopper marketing relationships within Retailers and expand contact networks.
• Present activation plans to internal stakeholders, external agencies, and customers.
• Manage the Consumer Promotion (CP) Budget, including negotiation for best costs and ROI.
• Lead retail media relationships, including annual plan and JMP negotiation.
• Brief and manage creative agencies to ensure timely project delivery.
• Review and analyze in-store activity to provide customer marketing insights and solutions.
• Monitor competitor activity and best practices for activation and display.
• Input into the strategic direction of the Lindt business.
• Collaborate with Sales and Category teams to deliver compelling presentations.
• Deploy shopper insight to drive conversion in an omni-channel shopping environment.

Requirements

• Experienced in shopper roles in the UK Grocery Channel.
• Experienced in local brand / product or shopper marketing.
• Experienced in line management & people development.
• Driven, high tenacity, resourceful with a focus on delivering results.
• Demonstrate interpersonal and leadership skills, show strong potential to upwards influence.
• A collaborator with the ability to network and establish strong relationships cross functionally and externally.
• Compelling communicator and presenter who’s able to tailor dependent on audience.
• Experienced in managing external media & design agency workloads and day to day relationships.
• Capable in managing complex end to end projects.
• Proficient in data analytics, insights as well as Excel and Powerpoint.

Skills

• Shopper Marketing
• Brand Activation
• Digital Marketing
• Point of Sale (POS) Optimization
• Consumer Promotions
• Partnerships
• Product Sampling
• Shopper Behavior Analysis
• Retail Media Management
• Agency Management
• Budget Management
• ROI Analysis
• Data Analytics
• Excel
• Powerpoint
• Interpersonal Skills
• Leadership Skills
• Communication Skills
• Presentation Skills
• Project Management

Location

• Richmond, London

Work Type

• Hybrid Working (60% in office, 40% WFH)

Experience Level

• Senior
• Line Management Experience

About the Company

• Lindt is a premium chocolate manufacturer established in 1845, operating in over 86 countries.
• Our purpose is to Enchant the World with Chocolate.
• We have around 400 team members in the UK across Head Office, Retail, and Field Sales divisions.
• We are a Top 20 Great Place to Work.
• We are proud of our people, values-led culture, and iconic brands like LINDOR & GOLD BUNNY.
• We are one of the few bean-to-bar chocolate makers in the world, controlling every step of production.