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About the Role
This role requires a dynamic, results-driven sales leader with a proven track record in content sponsorship, branded entertainment, and media partnerships. Reporting directly to the Chief Commercial Officer (CCO), the Brand Partnerships Director will play a pivotal role in expanding Platform Media’s client base, securing long-term deals, and shaping the company’s commercial success.
Responsibilities
- Identify, pitch, and secure brand partnerships, sponsorships, and media deals to drive revenue growth.
- Proactively develop relationships with brand marketers, media agencies, and key decision-makers.
- Work closely with the CCO to refine and execute Platform Media’s commercial sales strategy.
- Manage the full sales cycle, from lead generation to negotiation and contract execution.
- Collaborate with internal teams to develop compelling sales materials, proposals, and presentations.
- Develop and nurture relationships with brands, advertisers, and media buyers to secure long-term partnerships.
- Grow billings across Omnicom Group, specifically OMD, MGOMD & Hearts & Science.
- Act as a commercial lead for major clients, ensuring exceptional relationship management and revenue growth.
- Work closely with internal creative and strategy teams to develop custom brand solutions that align with client objectives.
- Lead high-value negotiations and oversee deal structures, ensuring mutually beneficial agreements.
- Expand Platform Media’s presence within the media agency ecosystem, securing trading agreements and strategic partnerships.
- Work alongside the CCO, marketing, and executive leadership to enhance media agency relationships.
- Represent Platform Media in high-level agency meetings, pitches, and industry events.
- Ensure Platform Media’s commercial offerings are aligned with agency priorities and market trends.
- Partner with marketing, content, and production teams to ensure commercial strategies align with Platform Media’s brand positioning and audience growth.
- Work closely with the production team to develop and monetise branded content opportunities.
- Ensure seamless integration between sales, creative, and strategic planning to deliver impactful brand campaigns.
- Provide insights on pricing, market positioning, and competitive landscape to inform Platform Media’s commercial strategy.
- Act as a senior sales leader, setting revenue targets and ensuring high-performance sales execution.
- Provide mentorship and guidance to sales executives, ensuring a culture of collaboration and commercial excellence.
- Monitor key performance indicators (KPIs) and revenue targets, ensuring accountability and results.
- Stay ahead of industry trends, bringing new revenue opportunities and innovative brand solutions to the business.
Requirements
- Proven track record in brand partnerships, media sales, or content sponsorship, with experience closing high-value deals.
- Strong network of brand and agency contacts across media, entertainment, and digital platforms.
- Expertise in selling branded content, digital media, sponsorships, and social-first campaigns.
- Exceptional negotiation and communication skills, with the ability to craft and deliver compelling sales presentations.
- Strong analytical skills, with the ability to translate market insights into actionable sales strategies.
- Experience working in a fast-paced, high-growth media environment, with a proactive and entrepreneurial mindset.
- Deep understanding of digital platforms and audience-driven content strategies (e.g., YouTube, TikTok, Instagram, Podcasts).
- Ability to collaborate across teams, ensuring seamless execution of commercial partnerships.
Skills
- Content sponsorship
- Branded entertainment
- Media partnerships
- Sales strategy
- Relationship management
- Negotiation
- Communication
- Sales presentations
- Analytical skills
- Digital platforms
- Audience-driven content strategies
Location
- Hybrid
Work Type
- Full-Time
- Hybrid working
Experience Level
- Senior sales leader
Salary/Compensations
- Competitive + commission structure
Benefits
- 26 days annual leave (with yearly option to buy 5 days more)
- Hybrid working with flexible hours
- Top-tier private medical insurance & healthcare cash plan
- Life insurance
- Pension plan
- Mental health support via our Employee Assistance Programme
- Cycle to Work scheme
About the Company
- Platform Media is an industry leading, central hub for branded entertainment, marketing, and monetisation.
- Its three content labels focus on original content creation.
- The business has kicked off a new era with a blockbuster lineup of originals in sport and entertainment.
- Recent hit launches from the supergroup include Olivia Attwood’s Olivia’s House, BBC’s The Traitors: Uncloaked, The Romesh Ranganathan Show, Wanging On with Graham Norton & The Good, The Bad, and The Rugby.
Equal Opportunity
- At Platform Media, we're committed to giving everyone a fair chance, no matter their background.
- We create content for a wide range of people, and we know that having a team with different experiences and perspectives makes our work better.
- Therefore, we encourage people from all backgrounds to apply, especially those from communities that have been historically underrepresented.
- If you don’t meet every requirement of the role but believe you’d be a great fit, we’d love to still hear from you!