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About the Role

The Marketing Manager will execute audience development and growth marketing strategies for Futuro Media and its content across various channels, reporting to the CMO.

Responsibilities

• Execute launch plans for new shows and seasons, including negotiating cross-promotions, pitching guesting opportunities, managing owned media promotion, and pitching editorial support from podcast platforms.
• Implement Futuro Media’s social content strategy across all platforms, including scheduling posts, creating video assets, writing captions, and writing email campaigns.
• Oversee and manage independent contractors and freelancers for asset development.
• Serve as steward of Futuro’s marketing and communications technology stack.
• Ensure operational consistency and on-time delivery.
• Ensure all websites and communication platforms contain accurate and complete information about the organization and its content priorities.
• Manage community sentiment across social media and podcast platforms.
• Produce weekly and annual performance highlights and audience insights.
• Maintain marketing and analytics infrastructure, including updating monthly metrics reports and fact sheets.
• Assist with coordination and social interaction during live editorial events.

Requirements

• Sense of urgency and timeliness to ensure Futuro brand initiatives and Latino USA are part of social conversations.
• Ability to work collaboratively in a team environment with effective communication across departments.
• Kindness and a can-do attitude.
• Ability to anticipate potential issues and solve problems.
• Desire to work and succeed in an environment that fosters employee growth and belonging.
• Desire to champion cutting-edge reporting and storytelling that spotlights underrepresented communities.
• Ability to manage multiple projects while maintaining quality.
• Understanding of delegation while maintaining oversight and responsibility.
• Timely and clear communication with internal and external partners.
• Four to six years of professional experience in marketing, digital media, and/or social media.
• Demonstrable experience managing social media, email, SEO, and/or display advertising campaigns.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Passion for discovering innovative ways to connect with audiences.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate them—particularly through video.
• Organizes and manages own work to deliver assignments with high-quality results on-time.

Skills

• Social media management
• Email marketing
• SEO
• Display advertising
• Video asset creation
• Community management
• Analytics
• Content strategy
• Project management
• Collaboration
• Communication

Location

• New York, NY

Work Type

• Permanent
• Full-time

Experience Level

• 4-6 years

Education Level

• Bachelor’s Degree

Salary/Compensations

• $80K - $90K

Benefits

• Generous time off policy
• Professional development support

About the Company

• Futuro Media is an independent nonprofit organization founded in 2010 by Pulitzer award-winning journalist Maria Hinojosa.
• Based in Harlem, Futuro Media is committed to producing multimedia journalism that explores and gives critical voice to the diversity of the American experience.
• Their content is produced for and about the new American mainstream in the service of empowering people to navigate the complexities of an increasingly diverse and connected world.

Equal Opportunity

• Futuro Media is an Equal Opportunity Employer.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.