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About the Role
This role is for someone who wants to shape how growth works for Nothing's new software products. You will have a seat at the table for strategic decisions, co-authoring the strategy with senior leadership and then building it hands-on. This is an opportunity to define the go-to-market strategy for paid software products in the AI productivity category.
Responsibilities
- Own the go-to-market for new software products end to end, including positioning, messaging, channels, and sequencing, and own the resulting revenue.
- Design motions to convert hardware users into software revenue, collaborating with brand and marketing teams.
- Build the growth engine hands-on: lifecycle and CRM, product-led loops, content, community, and paid acquisition.
- Identify and segment target prosumers, understand their willingness to pay and reasons for switching, and provide feedback to Product Managers for strategy and product evolution.
- Own growth analytics: define the funnel, and make channel and spend decisions based on CAC and LTV data.
- Define metrics, stack, and operating rhythm for growth marketing.
- Take on high-stakes GTM projects across Nothing's portfolio and ship launches aligned with keynote dates.
Requirements
- Experience as the first growth or marketing hire, or on a founding team, at a company that scaled.
- Experience growing revenue for a consumer or prosumer subscription product (self-serve, individual buyers, freemium funnels).
- Experience owning go-to-market for a product launch, not just running campaigns within an established engine.
- Experience working in a small team, building the stack hands-on, and maintaining a high standard of work.
- Experience with big-company roles paired with genuine 0→1 building experience.
- Fluency in CAC, LTV, payback, and cohort retention metrics.
- Experience creating metrics, stacks, and playbooks that are still in use.
- Experience teaching organizations about growth marketing.
- Experience working effectively alongside established brand and marketing teams.
- Ability to prioritize and sequence effectively, with a clear rationale for decisions.
- Ability to collaborate directly and contribute creative energy.
Skills
- Go-to-market strategy
- Positioning
- Messaging
- Channel strategy
- Sequencing
- Revenue generation
- Lifecycle marketing
- CRM
- Product-led growth
- Content marketing
- Community management
- Paid acquisition
- Customer segmentation
- Market research
- Data analysis
- CAC analysis
- LTV analysis
- Funnel definition
- Metrics definition
- Stack implementation
- Operating rhythm definition
- Project management
- Brand marketing collaboration
- Growth marketing strategy
Location
- London
Work Type
- Full-time
- In-office
Experience Level
- Senior
About the Company
- Nothing exists to make tech feel exciting again.
- We are building a technology company focused on design, emotion, and human creativity.
- Founded in London in 2020, Nothing has grown into a global challenger brand.
- We are backed by investors including GV (Google Ventures), EQT Ventures, and C Ventures.
- Our products are sold in over 40 markets with millions of users worldwide.