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About the Role
This role balances creative strategy, Meta ads management, and client communication. You will research audience insights, develop ad creative and copy, manage campaign execution, and translate performance data into actionable client recommendations.
Responsibilities
- Research audience pain points, objections, and desired outcomes using social listening and competitor analysis
- Develop persona profiles and identify resonant messaging angles
- Write engaging hooks, scripts, and body copy
- Direct creative production and ensure brand consistency
- Manage Meta ad campaigns including targeting and budget allocation
- Analyze performance metrics such as CPM, CTR, and CPA/CPL to optimize creative
- Translate data into actionable client recommendations
- Lead client meetings and maintain documentation
Requirements
- Strong copywriting skills focused on audience engagement
- Ability to reverse-engineer successful ad campaigns
- Working knowledge of core ad metrics including CPM, CTR, CVR, and CPA/CPL
- Self-starter with the ability to drive projects independently
- Confidence in leading client relationships and strategy discussions
Skills
- Copywriting
- Creative Strategy
- Meta Ads Management
- Data Analysis
- Client Communication
- Audience Research
- Campaign Optimization
Location
- Remote
- PST, CST, or EST time zones
Work Type
- Remote-first
- Flexible scheduling
Salary/Compensations
- Competitive base compensation plus performance-based incentives
Benefits
- Performance-based incentives
- Flexible scheduling
- Work with premium e-commerce and personal brands
About the Company
- Meta advertising agency specializing in paid growth for e-commerce and personal brands
- Team of approximately 20 people with plans to double in size by 2026
- Culture built on entrepreneurial initiative