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About the Role

As a Publicist, you will collaborate with account teams and clients in the lifestyle, travel, and retail sectors to develop and execute media and storytelling strategies across various channels. You will also provide consulting support for key campaigns and launches, combining creative thinking, editorial instinct, and media knowledge to achieve high-quality outcomes. This role involves pitching diverse stories, developing strategy and ideas with cross-functional teams, building cross-platform media elements, and staying current with pop culture and trends. Additionally, you will mentor junior team members and partner on media sell-ins, events, and hosting.

Responsibilities

• Work with account teams and clients on end-to-end media and storytelling strategies.
• Provide consulting support for key campaigns and launches across the agency.
• Pitch a variety of stories, including travel experiences, consumer healthcare initiatives, and retail activations.
• Secure top-tier coverage across all media verticals.
• Play a role in the development of strategy and ideas with planners, creatives, social, and influencer marketing specialists.
• Build story elements for cross-platform media.
• Upskill junior team members.
• Partner with junior team members to drive outcomes like media sell-ins, launch events, media hosting, and media famils.

Requirements

• 3+ years of experience in publicity or a media relations-focused role.
• Strong understanding of the current modern media landscape in Australia.
• Strong, active network of Australian consumer media contacts, particularly across travel, lifestyle, and news verticals.
• Thorough understanding of what makes a compelling story.
• Experience scaling national campaigns to a local level, including pitching to regional, local community, and major metro media.
• Familiarity with pitching destination stories and coordinating press trips.
• Experience shaping value-driven retail news hooks.
• Comfort with fast-paced retail calendars, celebrity and talent management, and driving foot traffic through event PR.
• Understanding of the interplay between earned media, social content, talent, and influencer partnerships.
• Ability to leverage ambassadors to secure editorial coverage.
• Passionate about the media and current culture.
• Great collaborator who loves to work with teams to build brilliant ideas.
• Persistent and results-oriented, striving to deliver outcomes aligned with communications and business goals.
• Ambitious and driven, loving to play a role in a creative company culture.
• Willingness to share knowledge and insights with others.
• Brilliant writer who knows how to grab the attention of key media contacts.
• Strong communication skills, both written and verbal.
• Self-starter who loves to collaborate and can comfortably take the lead when required.

Skills

• Media relations
• Storytelling
• Creative thinking
• Editorial instinct
• Media knowledge
• Campaign strategy
• Influencer engagement
• Social media strategy
• Event management
• Public relations
• Media pitching
• Content creation
• Collaboration
• Communication (written and verbal)
• Leadership

Location

• Sydney

Work Type

• Permanent
• Full-time

Experience Level

• 3+ years

Benefits

• Global opportunities across Ogilvy and WPP network
• 16 weeks paid parental leave
• Access to leading AI tools (WPP Open)
• Inclusive culture
• Personalised career development plans, coaching, and ongoing learning
• Extra time off (Birthday leave, Summer Fridays, loyalty leave)
• Wellbeing support (health and fitness discounts, wellbeing programs, mindfulness resources)
• Employee Assistance Program (free and confidential counselling)
• Recognition and rewards
• Referral bonuses
• Exclusive discounts through perkSPACE

About the Company

• Ogilvy PR works with major brands to deliver earned-led creativity that drives brand and business impact.
• The company offers services in creative development, brand strategy, public relations, influencer engagement, events and activations, and social and digital strategies.
• Ogilvy Australia's Consumer PR and Influence team is comprised of culturally curious, driven, and impact-obsessed earned-first creatives who believe in shaping culture with influential ideas.
• The team values creativity grounded in insight, big ideas, flawless execution, and daily enjoyment.

Equal Opportunity

• Ogilvy is committed to building a workplace that embraces diverse perspectives, experiences, and backgrounds, believing that diverse teams drive more impactful work.
• Strong encouragement for applications from Aboriginal and Torres Strait Islander peoples, Māori, people with disabilities, diverse cultural and linguistic backgrounds, all ages, genders, sexual orientations, gender identities and expressions, nationalities, and family structures.
• Provides equal opportunities and is committed to creating an inclusive environment where everyone feels valued, respected, and empowered.
• Offers accessibility adjustments during the recruitment process upon request.