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About the Role

As a Publicist, you will collaborate with account teams and clients in the lifestyle, travel, and retail sectors to execute end-to-end media and storytelling strategies. You will also provide consulting support for key campaigns and launches across the agency, developing strategy and ideas with cross-functional specialists to create award-winning proposals.

Responsibilities

• Work with account teams and clients on end-to-end media and storytelling strategies.
• Reach and engage audiences across a range of media channels.
• Support key campaigns and launches across the agency in a consulting capacity.
• Develop strategy and ideas with planners, creatives, social and influencer marketing specialists.
• Build story elements for cross-platform media.
• Upskill junior team members.
• Partner with junior team members to drive outcomes including media sell-ins, launch events, media hosting, and media famils.

Requirements

• 3+ years of experience in publicity or a heavily media relations-focused role.
• Strong understanding of the current modern media landscape in Australia.
• Strong, active network of Australian consumer media contacts, particularly across travel, lifestyle, and news verticals.
• Thorough understanding of what makes a compelling story.
• Experience pitching to regional and local community media, as well as major metro networks.
• Familiarity with pitching destination stories and coordinating press trips.
• Experience shaping value-driven retail news hooks.
• Comfortable with fast-paced retail calendars, celebrity and talent management, and driving foot traffic through event PR.
• Understanding of the interplay between earned media, social content, talent, and influencer partnerships.
• Ability to leverage ambassadors to secure editorial coverage.
• Passionate about the media and current culture.
• Great collaborator who loves to work with teams to build brilliant ideas.
• Persistent, results-oriented, and strive to deliver outcomes that align to communications and business goals.
• Ambitious, driven, and love to play a role in a creative company culture.
• Love to share knowledge and insights with others.
• Brilliant writer who knows how to grab the attention of key media contacts.
• Strong communication skills, both written and verbal.
• Self-starter who loves to collaborate and can comfortably take the lead when required.

Skills

• Publicity
• Media relations
• Media landscape understanding
• Media contacts
• Storytelling
• Campaign strategy
• Creative development
• Brand strategy
• Public relations
• Influencer engagement
• Events and activations
• Social media strategy
• Digital strategy
• Media pitching
• Press trip coordination
• Retail news hooks
• Talent management
• Event PR
• Earned media
• Social content
• Influencer partnerships
• Ambassador leveraging
• Cross-platform media
• Pop culture awareness
• Celebrity management
• Trend analysis
• Collaboration
• Communication (written and verbal)
• Self-starter
• Leadership

Location

• Sydney

Work Type

• Permanent
• Full-time

Experience Level

• 3+ years

Benefits

• 16 weeks paid parental leave
• Access to WPP Open, our global AI platform
• Personalised growth plans, coaching and ongoing learning opportunities
• Birthday leave, Summer Fridays and loyalty leave
• Health and fitness discounts, wellbeing programs and mindfulness resources
• Employee Assistance Program
• Referral bonuses
• Savings on major brands through perkSPACE

About the Company

• Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas for 75 years.
• Ogilvy builds on its legacy through Borderless Creativity, innovating across advertising, public relations, relationship design, consulting, and health.
• Ogilvy has experts collaborating seamlessly across over 120 offices in nearly 90 countries.
• Ogilvy ranks as the #1 global agency network for creative excellence and effectiveness by WARC.
• Ogilvy is a WPP company (NYSE: WPP).
• WPP is the trusted growth partner for the world’s leading brands.
• WPP unites media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
• WPP is powered by exceptional talent and its agentic marketing platform, WPP Open.
• Ogilvy PR works with big brands to deliver earned-led creativity that drives brand and business impact.
• Ogilvy PR offers creative development, brand strategy, public relations, influencer engagement, events and activations, social and digital strategies.
• The Consumer PR and Influence team at Ogilvy Australia in Sydney is comprised of 45+ culturally curious, driven and impact-obsessed earned-first creatives.
• The team believes brands are at their best when they shape, make and break into culture with ideas that influence.
• The team values creativity grounded in insight, big ideas, flawless execution, and having fun.
• Ogilvy's people are at the heart of what they do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
• Ogilvy believes in building powerful teams with purpose and curates transformative initiatives.
• Ogilvy's ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting global communities.

Equal Opportunity

• At Ogilvy, inclusivity is essential to our success.
• We're committed to building a workplace that embraces various perspectives, experiences, and backgrounds.
• We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, Māori, people with disabilities, diverse cultural and linguistic backgrounds, all ages, genders, sexual orientations, gender identities and expressions, nationalities, and family structures.
• We provide equal opportunities and are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to reach their full potential.
• If you require any accessibility adjustments during the recruitment process, please let us know: ogv-au-careers@ogilvy.com
• Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com.