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About the Role
This role splits evenly across creative strategy, Meta ads management, and client communication. You will research audience responses, develop ad creative and copy, manage campaigns, and explain results to clients.
Responsibilities
- Research audience pain points, objections, and desired outcomes through Reddit threads, reviews, competitor ads, and social listening
- Build persona profiles and identify resonant angles for each audience
- Write hooks, scripts, and body copy that drive engagement and conversions
- Direct creative production, including shot selection and visual storytelling, while maintaining brand consistency
- Set up and manage Meta ad campaigns, including audience targeting and budget allocation
- Analyze core ad metrics (CPM, CTR, conversion rate, CPA/CPL) to determine winning creative and rationale
- Translate performance data into actionable client recommendations
- Lead client meetings, set agendas, and maintain up-to-date documentation
Requirements
- Strong copywriting skills that resonate with the target audience
- A habit of studying and reverse-engineering successful ad campaigns
- Working knowledge of core ad metrics: CPM, CTR, CVR, CPA/CPL
- Ability to drive projects independently, communicating progress, rationale, and proposed solutions for roadblocks
- Confidence in leading client relationships and strategy discussions
Skills
- Copywriting
- Meta Ads Management
- Client Communication
- Creative Strategy
- Audience Research
- Persona Development
- Ad Creative Direction
- Campaign Management
- Performance Analysis
- Data Translation
- Client Relationship Management
Location
- Remote (PST, CST, or EST time zones)
Work Type
- Remote-first
- Flexible scheduling
Experience Level
- Based on experience
Salary/Compensations
- Competitive base compensation plus performance-based incentives
- Share target range
Benefits
- Competitive base compensation
- Performance-based incentives
- Remote-first, flexible scheduling
- Direct work with premium e-commerce and personal brands
- Team culture built on entrepreneurial initiative
About the Company
- Meta advertising agency focused on paid growth for e-commerce and personal brands
- Team has grown from 10 to 20 people in the past year and expects to double again in 2026
- Culture built on entrepreneurial initiative