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About the Role

We are looking for a strategic, high-energy commercial leader to expand and accelerate MOMA's Grocery and E-Commerce channels. As the leader of MOMA's most critical growth avenues, you will establish and execute our long-term commercial and category-led strategy, overseeing our footprint across major physical supermarkets and key online marketplaces, managing joint business plans and cultivating senior-level retail partnerships. As an active member of the MOMA leadership team, you will also contribute directly to the brand's overall strategic direction, business-wide operations, and collaborative culture.

Responsibilities

Formulate and execute a multi-year commercial strategy to accelerate MOMA’s footprint across physical Grocery and Digital/E-Commerce channels.
Guide your team in constructing and executing comprehensive JBPs that align retail partner needs with MOMA’s business priorities.
Maintain full P&L accountability across all accounts to deliver profitable, sustainable growth in line with business targets.
Oversee the channel's in-store and online retail marketing strategy, ensuring brilliant execution in partnership with our marketing teams.
Direct cross-functional projects across Category Management, Brand Activation, Supply Chain, and Digital to deliver flawless execution.
Supervise the internal monthly forecasting cycle, leveraging external insights to deliver accurate financial and volume projections.
Lead, motivate, and coach a high-performing commercial team, fostering continuous personal development.

Requirements

Extensive commercial experience within FMCG, specifically managing major UK grocery accounts.
A strong understanding of online grocery dynamics, digital shelf activation, and e-commerce growth levers.
Highly numerical with sharp commercial instincts and the ability to turn category data into actionable sales strategies.
Proven experience leading commercial teams and developing talent.
The ability to navigate senior-level negotiations and influence internal and external stakeholders across all levels.
Experience using modern CRM, forecasting platforms, and Google Workspace.
A highly competitive drive to succeed, matched with the AG Barr values of being Honest, Accountable, Connected, and Brave.

Skills

Tesco and Sainsbury’s experience is highly desirable
Category Management
Brand Activation
Supply Chain
Digital
CRM
Forecasting platforms
Google Workspace
Kantar
Circana

Location

Field-based
Farringdon, London office
Major retail HQs

Work Type

Permanent
Full-time

Experience Level

Senior commercial leader

Salary/Compensations

Competitive salary
Uncapped performance-linked bonus

Benefits

Defined contribution pension up to 14%
34 days holiday (with flexible holiday trading)
Flexible cash pot to spend on benefits
Private medical cover
Healthcare cash plan & life assurance
Save-As-You-Earn (SAYE) schemes
Employee discounts and free AG Barr/MOMA products
Ongoing professional development programmes

About the Company

At MOMA, we craft quality British oats into great-tasting oat drinks and porridges.
As part of the AG Barr family, we get the best of both worlds: the entrepreneurial spirit and agility of a fast-growing plant-based brand, backed by the scale, stability, and 150-year heritage of a UK FMCG leader.
Employing around 950 people across the UK, AG Barr is home to some of the nation’s favourite brands—including IRN-BRU, Rubicon, Boost, and FUNKIN.
We are a responsible business that values diversity, supports our communities, and actively works to minimise our environmental impact.

Equal Opportunity

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.