About the Role
The Marketing Manager SEA is responsible for implementing the Maison's product strategy in SEA markets, planning, and monitoring performance. This role drives business growth through strategic planning, product analysis, forecasting, pricing, market insights, and annual marketing planning. It also involves leading product launches, monitoring market trends, driving product expertise, and leading the SEA Marketing team.
Responsibilities
- Develop and execute the product marketing strategy and 360° marketing plans across Jewelry, High Jewelry, and Timepieces.
- Drive business growth through strategic planning, product analysis, forecasting, pricing, market insights, and annual marketing planning.
- Lead the planning and execution of High Jewelry and High Timepiece launches, ensuring successful boutique implementation.
- Monitor market trends, competitor activities, pricing, and counterfeit risks to provide strategic market intelligence.
- Identify business opportunities and safeguard the Maison's brand integrity.
- Drive product expertise through training, knowledge sharing, and collaboration with Retail, Training, and cross-functional teams.
- Strengthen boutique capabilities.
- Lead, coach, and develop the SEA Marketing team by setting priorities and fostering collaboration.
- Build a high-performing, commercially astute, and client-centric team that delivers business objectives.
Requirements
- Strong knowledge and experience across luxury retail in marketing or merchandising.
- Solid understanding of SEA Market.
- Strong understanding of matrixed business operations, market dynamics, and client requirements of the industry.
- Excellent interpersonal skills at all levels, spanning people management, networking, and leadership skills.
- Excellent analytical skills and the ability to interpret data.
Skills
- Marketing
- Merchandising
- SEA Market understanding
- Business operations
- Market dynamics
- Client requirements
- People management
- Networking
- Leadership
- Analytical skills
- Data interpretation
- English proficiency
- Asian language(s) proficiency (plus)
Location
- SEA
Work Type
- Full-time
Experience Level
- Marketing Manager
Benefits
- Career development opportunities
- Trainings on history, know-how, and creations
About the Company
- A High Jewelry Maison with a strong heritage promoting exceptional know-how in an enchanting and creative environment.
- Talented individuals are sought to develop and transmit expertise with care and no compromise.
- The company offers opportunities to contribute to new projects and reinvent itself.
- Van Cleef & Arpels is proud to hire talents from many different backgrounds and experiences.
- The company believes that diversity and inclusion empower creativity and knowledge to deliver excellence.
Equal Opportunity
- Van Cleef & Arpels believes that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence.
