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About the Role
In this role, you will be responsible for content and lead generation with a clear focus on the FMCG and retail sectors in the DACH region. You will strategically utilize high-quality content to acquire qualified contacts and develop them further through CRM-supported measures.
Responsibilities
- Create data-based industry reports, success stories, blog posts, and LinkedIn posts.
- Conceptualize target group-specific content along the entire customer journey.
- Build and optimize inbound, automation, and account-based marketing funnels in close collaboration with the sales team.
- Plan and implement email marketing and newsletters.
- Implement and manage campaigns in HubSpot.
- Analyze, track, and continuously optimize all measures along relevant KPIs.
Requirements
- Completed degree or training in marketing, communication, business, or a comparable qualification.
- At least 5 years of experience in content marketing, copywriting, or B2B (trade) journalism.
- Demonstrable success in lead generation and reactivation of contacts.
- Strong understanding of KPIs, data storytelling, and data visualization.
- In-depth HubSpot knowledge (Marketing & Content Hub, Workflows, Sequences) or comparable CRM.
- Proficient use of AI tools for research, structuring, and efficiency improvement.
- Knowledge of the media industry or experience in digital marketing for retail and brands is an advantage.
- Native-level German, very good written and spoken English skills.
Skills
- Content Marketing
- Copywriting
- B2B Marketing
- Lead Generation
- CRM
- HubSpot
- Data Storytelling
- Data Visualization
- AI Tools
- Email Marketing
- Newsletters
- Account-Based Marketing
Location
- Berlin
- Remote
- Hybrid
Work Type
- Hybrid
- Maternity Cover
- Contract
Experience Level
- 5+ years
Education Level
- Degree
- Training
Benefits
- Modern work environment in Berlin
- Free barista-grade coffee
- Latest MacBook/HP with accessories
- Additional day off for birthday
- Hybrid working flexibility
- Environmentally friendly travel options including BahnCard 50
- Social events (company trips to Zurich)
About the Company
- A tech company with the vision to revolutionize communication between brands and consumers.
- Professional and open work culture where diverse perspectives and backgrounds are welcome.
- Opportunity for direct impact and career development.
Equal Opportunity
- Applications are considered regardless of nationality, ethnic background, age, sexual orientation, gender, disability, or family situation.
- Encourages applications from career returners.