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About the Role

The PR & Marketing Manager for Europe is responsible for developing and executing the brand's regional PR and Marketing strategy, focusing on driving brand awareness, traffic, customer acquisition, and loyalty through various channels including PR, brand marketing, OOH, media partnerships, and influencer collaborations.

Responsibilities

• Lead and execute PR and marketing strategies across Europe, ensuring alignment with COS global brand positioning and seasonal campaigns.
• Support store & concession openings, collection awareness & hype.
• Coordinate European attendance and YoY growth in KPIs on global brand campaigns and global brand events.
• Manage European press relations via strong relationships with key media, stylists and opinion formers to drive consistent, high-quality coverage in collaboration with PR Agencies.
• Set and deliver goals/KPIs for press and influencer channels.
• Work with PR agencies to secure strategy, actions, delivery, and analysis of KPIs on a monthly, quarterly, and annual basis.
• Plan and deliver events, including store openings, press days, gifting suites, and brand activations.
• Manage budgets across multiple channels, including invoicing and end-to-end payment processes.
• Create a people-first working environment by acting on feedback, employee dialogues, and survey results.

Requirements

• Proven experience in managing PR agencies is a must; production agencies experience is a bonus.
• Experience in tracking and analyzing campaign and activation performance, providing clear reporting and actionable insights.
• Proven experience in cross-functional collaboration and senior and peer stakeholder management.
• Proven experience in leading a multi-specialism team within the brand and communications environment.
• Must have the legal right to work in the UK.

Skills

• PR strategy
• Marketing strategy
• Brand marketing
• OOH
• Media partnerships
• Influencer marketing
• Event planning
• Budget management
• Stakeholder management
• Team leadership
• Campaign analysis
• Reporting

Location

• London

Work Type

• Full-time
• 12 month contract
• Hybrid

Experience Level

• Leadership experience

Benefits

• Extensive development opportunities globally
• 25% staff discount on all H&M Group brands
• H&M Incentive Program – HIP
• 25 days holiday (London based)
• Discounts on everyday brands and leisure activities (London based)
• Retail Trust membership (London based)
• Pension scheme (London based)
• Discounted gym membership (London based)
• Cycle to work scheme (London based)

About the Company

• COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design.
• The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

Equal Opportunity

• At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation.
• Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas.
• Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.