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About the Role

Docusign is seeking a Brand Strategist to lead the brand's long-term evolution, bridging market intelligence and execution. This role will guide the Docusign brand from its current category leadership to a future as a category platform owner, ensuring all brand touchpoints are informed by market insight and strategic intent.

Responsibilities

• Own and manage day-to-day activities for net-new product, feature, packaging, and other naming.
• Govern naming and nomenclature across products and experiences, maintaining documentation and aligning teams with customer-first systems.
• Collaborate with Product Marketing and Product teams to reduce messaging fragmentation and ensure adherence to standard naming guidelines.
• Assist in the rollout and maintenance of the multi-year brand and category roadmap, supporting frameworks for brand positioning, architecture, and messaging.
• Maintain and track baseline measurements for category and brand share of voice (SOV), compiling insights from the tracking infrastructure.
• Assist in documentation and coordination for AI Surface Strategy initiatives with strategic AI partners.
• Socialize and advocate for the verbal brand identity across the organization, reviewing cross-functional assets and partnering with copywriters for tone alignment.
• Manage brand health and sentiment research projects, transforming raw data into clear insights for stakeholders.
• Act as a liaison between high-level strategy and creative execution, writing briefs for the brand team.

Requirements

• BA/BS degree or equivalent practical experience.
• 8+ years of experience in brand strategy, marketing coordination, or account planning (in-house or agency side).
• Prior experience working within a B2B or SaaS environment.
• Strong analytical skills, comfortable using data tools and research reports to extract insights.
• Excellent communication and storytelling abilities, capable of distilling data into clear briefs for creative teams.
• Collaborative mindset, skilled in organizing cross-functional projects and building relationships across teams.
• Must be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Skills

• Brand Strategy
• Marketing Coordination
• Account Planning
• Analytical Skills
• Data Analysis
• Research Interpretation
• Communication
• Storytelling
• Project Management
• Cross-functional Collaboration
• Relationship Building

Location

• Hybrid

Work Type

• Hybrid

Experience Level

• 8+ years

Education Level

• BA/BS degree or equivalent practical experience

Salary/Compensations

• California: $132,700.00 - $206,800.00 base salary
• Illinois, Colorado, Massachusetts and Minnesota: $126,500.00 - $173,900.00 base salary
• Washington, Maryland, New Jersey and New York (including NYC metro area): $132,700.00 - $182,500.00 base salary

Benefits

• Bonus: Company bonus plan (non-sales roles), variable incentive pay (sales personnel).
• Stock: Eligible to receive Restricted Stock Units (RSUs).
• Paid Time Off: Earned time off and paid company holidays based on region.
• Paid Parental Leave: Up to six months off after birth, adoption, or foster care placement.
• Full Health Benefits Plans: Options for 100% employer-paid and minimum employee contribution plans from day one.
• Retirement Plans: Select retirement and pension programs with potential employer contributions.
• Learning and Development: Coaching, online courses, and education reimbursements.
• Compassionate Care Leave: Paid time off for loss of a loved one and other life-changing events.

About the Company

• Docusign brings agreements to life, empowering over 1.5 million customers and more than a billion people in over 180 countries.
• The company's Intelligent Agreement Management platform unleashes critical business data trapped in documents, connecting it to systems of record.
• Docusign is the #1 company in e-signature and contract lifecycle management (CLM).

Equal Opportunity

• Docusign is committed to building a talented, diverse team where all employees feel a deep sense of belonging and thrive.
• The company encourages applications from individuals with a range of perspectives.
• Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude, and a can-do approach.
• Hiring decisions will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.