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About the Role
As a shopper-focused Category and Shopper Marketing Manager, you will translate Zespri’s category and shopper insights into shopper-led trade marketing strategies that drive growth across channels and customers. You will shape how the Zespri brand shows up in-store, influence category growth, and ensure world-class execution across our retail environments.
Responsibilities
- Developing and delivering the annual shopper marketing strategy and plan for Australia, aligned to channel, customer and shopper priorities
- Leading category and shopper marketing initiatives, informed by shopper insights and research
- Driving in-store programs including merchandising, instore media and POS development and execution
- Supporting joint business planning and customer presentations for retailers and wholesalers
- Managing budgets including raising purchase orders in SAP
- Partnering cross-functionally with Sales, Marketing, Supply Chain and external agencies to deliver integrated outcomes
Requirements
- 6+ years’ experience in FMCG marketing, sales or category roles with a passion for shopper marketing
- Strong capability in category thinking, shopper insights and in-store execution
- Experience influencing and presenting to internal and external stakeholders including major supermarkets
- Confidence to work independently and proactively in a fully remote environment, collaborating with cross functional stakeholders and a manager based outside Australia
- Strong analytical skills, with the ability to translate data into clear insights
- Experience using shopper panel data is preferred
- Experience in fresh produce is beneficial but not essential
Skills
- Category thinking
- Shopper insights
- In-store execution
- Influencing
- Presenting
- Independent work
- Proactive work
- Remote collaboration
- Analytical skills
- Data translation
- Shopper panel data usage
Location
- Sydney
Work Type
- Fully remote
- Work from home full-time
Experience Level
- 6+ years
Education Level
- Tertiary qualifications in business, marketing or a related discipline (preferred)
Benefits
- Competitive overall remuneration package
- Short-Term Incentive scheme opportunity
- FlexWELL flexible work ethos
- Additional paid annual leave day per year (Zespri Day)
- Two additional paid leave days for wellbeing (Boost Days)
- Global Life and Permanent Disability Insurance
About the Company
- Zespri is the world’s largest marketer of kiwifruit, selling kiwifruit in more than 50 countries.
- We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit.
- We are one of New Zealand’s best-known international brands, dedicated to creating sustainable long-term value for growers.
- Our people are what makes our culture so irresistible and uniquely Zespri.
- We are a passionate and mighty team of 900+ employees in 23 different locations globally.
- Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other.
- We want people who share our values of being personally connected, results-driven, and committed to guardianship.
- Join us in shaping our future and be part of a truly unique organisation.
Equal Opportunity
- At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there.
- We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply.
- Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.