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About the Role

Join our forward-thinking Marketing Operations team as a Research and Creative Insights Manager, playing a pivotal role in shaping the future of marketing effectiveness. You will provide business-wide stakeholders with key insights and trends derived from in-depth analysis and interpretation of data from external market research studies and internal data, focusing on creative executions, products, brands, new markets, and competitor activity to enhance marketing effectiveness, gain a competitive advantage, and drive overall performance.

Responsibilities

Driving performance improvements by analysing creative executions across a range of mediums
Leading comprehensive market research and insights programs to inform business decisions and support growth strategies
Staying ahead of market dynamics by monitoring competitor activity and industry developments
Driving innovation in research methodologies and continuously improve processes to enhance insight generation
Partnering with cross-functional teams to deliver data driven insights for strategic decision making

Requirements

Bachelor’s degree in Marketing, Business, Data Science, Psychology, or a related field
7+ years in a market research, insights, or data analysis role, ideally within the creative, marketing, financial services or insurance sector (agency or client side)
Solid understanding of and proven experience conducting and managing end-to-end research projects, including qualitative, quantitative studies, competitor analysis etc.
Solid and thorough understanding of the creative elements that drive marketing performance, with a demonstrated ability to analyse marketing creative and provide actionable recommendations for optimizing creative execution based on insights from analytic tools
Excellent analytical and critical thinking skills, with the ability to derive meaningful and actionable insights from complex data sets and research findings
Proficiency in data analysis and visualization tools, such as Excel, Tableau, or Power BI
Solid understanding of various research methodologies (surveys, focus groups, competitive analysis)
Excellent written and verbal communication skills, with high level of accuracy and attention to detail to present findings clearly to technical and non-technical stakeholders
Strong stakeholder management experience, with a demonstrated ability to work collaboratively across teams
Excellent time management skills, with the ability to meet deadlines, prioritise and manage multiple projects with tight deadlines, ensuring high-quality and timely research deliverables
Well developed decision making, organisational, and problem-solving skills, with the ability to manage complex projects, navigate challenges, and drive continuous improvement

Skills

Data analysis
Data visualization
Excel
Tableau
Power BI
Qualitative research
Quantitative research
Competitor analysis
Stakeholder management
Time management
Decision making
Organisational skills
Problem-solving

Location

Norwest Business Park, Norwest

Work Type

Permanent
Hybrid

Experience Level

7+ years

Education Level

Bachelor’s degree

Benefits

Flexi days
Flexible working
Annual $1200 travel/parking allowance
State of the art building facilities
Dedicated & subsidised on-site company café (weekly free lunch)
On-site gym
Health & well-being initiatives and programs
In-house leadership & emotional intelligence workshops
Quarterly award functions
Grand annual conference
Retail discounts (movie tickets, Zoo passes, live shows)
Morsl market (automated self-serve food and drink marketplace)

About the Company

Greenstone distributes insurance products under trusted brands in Australia, New Zealand and Canada.
We are the leading distributor of direct Insurance products in the Australian insurance market.
Since launching into the Financial Services sector in 2007, Greenstone has experienced a commanding volume of growth being recognised for our credible brands, customer focused values and people-driven work culture.
We are passionate about our core values, which contribute towards the positive culture that supports our employees, our customers and our community.