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About the Role

This is a hands-on digital role focused on end-to-end management, production, and optimization of the company’s owned website and related owned channels. The role is responsible for implementing CMS solutions under global/regulatory constraints, improving UI/UX and conversion paths, driving visitors to offline and online stores, and locally executing global digital solutions. The incumbent works closely with IT, Brand, BI, and external vendors to deliver measurable business outcomes through practical execution.

Responsibilities

Operate and maintain the corporate/brand website in day-to-day production: content publishing, CMS component configuration, release management and quality assurance within global CMS governance and compliance requirements.
Implement CMS changes and front-end components based on intake requirements; produce implementation-ready design artifacts and hand-offs for development (Figma, Adobe XD prototypes).
Own technical SEO tasks that affect organic presence: implement SEO tagging, metadata, structured data, sitemap updates, canonicalization and performance improvements in collaboration with IT and external partners.
Design and implement UX improvements and conversion funnels: analyze web access and behavioral data, map current user journeys, define target journeys per audience cohort and implement page-level and flow-level optimizations to improve CVR.
Rapidly prototype MVP pages and content, deploy experiments (A/B, multivariate), measure results and iterate based on data; manage experiment lifecycle from hypothesis, tagging, QA to result analysis.
Implement and govern tracking: UTM strategy, analytics tags, dataLayer/event taxonomy, GTM (or equivalent) configuration and tag testing to ensure accurate measurement and attribution.
Drive web-to-store initiatives: design and execute features and campaigns that convert web visitors into offline/online store visits (store locator UX, reservation/appointment flows, click-to-call, unique campaign codes, QR driven experiences), and measure offline attribution where possible.
Manage integrations between website and CRM/marketing automation: ensure data flows (registration, events, consent) are implemented correctly and support 1st-party data capture for lifecycle marketing.
Act as the local implementer for global digital solutions: translate global components for local UX/technical constraints, perform local implementation, validate vendor deliverables and provide feedback to global teams.
Ensure all implementations comply with applicable privacy and regulatory requirements; support opt-in flows and consent management in collaboration with legal/BI teams.
Produce clear operational documentation (release notes, runbooks, tagging maps), and maintain a prioritized backlog of website improvements.

Requirements

3–7 years hands-on experience in web production, CMS implementation and front-end delivery in B2C environments (or equivalent consumer-facing contexts).
Proven track record delivering measurable CVR/UX improvements on corporate/brand websites through A/B testing and iterative releases.
Practical experience implementing technical SEO and CMS component work within a global CMS framework or governed template system.
Direct experience with tag management and analytics implementation (UTM strategy, event/dataLayer design, GTM or similar) and ensuring data quality for reporting.
Experience implementing web features that drive offline store visits and measuring web-to-store outcomes.
Experience integrating website events with CRM/CDP/marketing automation systems (data capture, consent flows, event forwarding).
Working knowledge of privacy and data protection needs for website data collection (GDPR/CCPA-aware implementation practices).

Skills

Figma
Adobe XD
GA4
A/B testing tools
Basic SQL
GTM
DataLayer design
Pixel/tag troubleshooting
Template/component configuration
Release workflows
Staging/production deployments
HTML/CSS/JS basics
Jira
Confluence
Analytics Insights
Business Behavior
Coaching
Communication
Content Management
Copy Editing
Customer Analytics
Design Mindset
Detail-Oriented
Digital Marketing
Digital Marketing Platforms
Problem Solving
Project Support
Researching
Search Engine Optimization (SEO)

Location

Chiyoda, Tokyo, Japan

Work Type

Full-time

Experience Level

Associate manager
3-7 years

About the Company

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.