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About the Role

Centric Software is seeking a Marketing Manager for Japan to drive lead generation, manage marketing events, execute communication campaigns, and oversee database management. This role is crucial for building brand awareness and generating leads for new product introductions and market expansion. The ideal candidate is a self-starter with strong organizational and communication skills, possessing B2B marketing experience for enterprise solutions. Experience in fashion, retail, food & beverage, and cosmetics industries is a plus.

Responsibilities

Plan and execute marketing strategies for the Japanese Market, analyzing potential industry segments and setting priorities.
Develop lead generation plans through events, campaigns, offline/online channels, and local media/associations.
Manage event logistics, including venue research, catering, goodies, questionnaires, and collateral.
Coordinate with sales teams, regional partners, and vendors, overseeing event execution and resolving issues.
Evaluate event success and prepare ROI reports.
Manage event leads and opportunities data in Pardot and Salesforce.
Collaborate with sales and content teams to create customer PRs.
Implement inbound campaigns to nurture leads using marketing automation tools.
Execute outbound marketing activities, including newsletters, social media, and email campaigns.
Develop country/vertical/persona-specific content with internal and external teams.
Find local vendors to build and manage the marketing database.
Upload contacts from vendors and events into Pardot and Salesforce.
Follow up on uncontacted leads with the regional sales team.
Update social media posts (LinkedIn) with the content team.
Support customer interviews.
Travel approximately 10% of the time.

Requirements

5+ years of experience in B2B marketing.
Strong event management and lead generation experience.
Native Japanese speaker with good English communication skills for international collaboration.
Strategic thinking, well-organized with multi-tasking skills.
Ability to handle stress and remain calm.
Autonomous and thorough work ethic.
Understanding of responsibility and accountability.
Problem-solving ability.
Good communication and collaboration skills, including negotiation.

Skills

B2B marketing
Lead generation
Event management
Marketing strategy
Communication
Organization
Attention to detail
Database management
Social media marketing
Salesforce/CRM (notions are a plus)
Google tools (notions are a plus)

Location

Japan

Work Type

Full-time

Experience Level

5+ years

Education Level

Business School degree or equivalent in Marketing

About the Company

Centric Software is a global leader providing an innovative and AI-enabled product-concept-to-commercialization platform for retailers, brands, and manufacturers.
Our technology empowers brands in retail, fashion, luxury, footwear, outdoor, home, and consumer goods to plan, design, develop, source, comply, buy, make, price, allocate, sell, and replenish products.
We are a company experiencing rapid growth, driven by bold ideas and offering extraordinary opportunities.
We challenge the status quo and seek brilliant individuals to join us in this mission.

Equal Opportunity

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.