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About the Role

The Communications & PR Manager (Earned) is responsible for developing and executing strategic communications and PR campaigns to enhance the brand’s visibility, shape its reputation, and generate positive media coverage across all earned media channels. This role directly contributes to building brand equity, supporting business goals, and positioning the brand as an industry leader, ensuring all communications align with the company’s strategic priorities.

Responsibilities

Develop and implement earned media strategies to support product launches, brand storytelling, and key campaigns.
Build and maintain strong relationships with top-tier media, influencers, and industry leaders to secure editorial placements and coverage.
Lead crisis management communications, ensuring consistent messaging and transparency.
Oversee the creation of media and press materials, including press releases, statements, and editorial pitches.
React to and implement plans for rising trends quickly, while anticipating future trends.
Lead negotiations with influencers and press leveraged in paid media.
Act as the brand’s spokesperson and main contact for media inquiries, securing interviews and features.
Lead media outreach efforts to build lasting relationships with journalists, editors, and influencers.
Manage partnerships with key influencers, thought leaders, and content creators to amplify brand messaging.
Monitor media coverage, evaluating impact, sentiment, and opportunities for further amplification.
Oversee the execution of PR campaigns, ensuring alignment with broader marketing and consumer engagement strategies.
Use PR measurement tools to track campaign performance, analyse earned media value (EMV), and report on key KPIs.
Compile and distribute regular reports on PR activity to senior stakeholders.
Lead initiatives around corporate responsibility, including charity partnerships and social responsibility programmes.
Support the execution of brand initiatives that focus on diversity and inclusion, sustainability, and social missions.

Requirements

Multiple years of experience in PR, media relations, communications, and social media, preferably within the beauty, fashion, or luxury sectors.
Proven ability to build and maintain relationships with key media, influencers, and industry stakeholders.
Proven track record of identifying rising trends and influencer talent quickly.
Solid experience in crisis communications and the ability to manage sensitive issues with professionalism and tact.
Highly organised with exceptional attention to detail and the ability to manage multiple projects and deadlines in a fast-paced environment.
Strategic thinker with the ability to adapt communications strategies to meet evolving business needs and market dynamics.
Passion for social issues, including diversity and inclusion, sustainability, and community outreach.

Skills

Digital media
Influencer marketing
Earned media strategies
Social media platforms
Written communication
Verbal communication
Crisis communications
PR performance tracking
Tribe Dynamics
Google Analytics
Media tracking software

Location

Remote

Work Type

Full-time
Remote
Hybrid

Experience Level

Manager

Education Level

University degree in Communications, Public Relations, Marketing, or a related field is preferred.

Benefits

1 day working from home
25 Days Annual Leave (exc. Bank Holidays)
1 day Annual Leave to celebrate your birthday
Holiday Purchase opportunity
Bonus Opportunity
Car allowance
Equity
Ability to work Remotely/Abroad up to 18 days per calendar year
Summer Fridays
Generous Staff Discount
Mental Health Wellbeing Initiatives
Benefits platform with exclusive discounts and offers
Employee resource groups
LinkedIn learning

About the Company

In 1968, a savvy beauty editor asked a leading dermatologist “Can great skin be created?” Clinique was born.
Clinique’s mission has always been to provide the safest, most effective formulas in simple routines that bring remarkable results.
A custom-fit philosophy extends to Clinique Colour, which opens all skin types and tones to the joy of possibilities.
Proudly allergy-tested and 100% fragrance-free, Clinique’s skin care authority is truly global.
Clinique is always different. And always will be.