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About the Role
As a Group Manager of Brand Marketing, you will guide a team that shapes and elevates the Starbucks brand through bold storytelling, breakthrough brand campaigns, and integrated marketing. This role will help define the future direction of the Starbucks brand by leading brand strategy, campaign development, and key enterprise initiatives.
Responsibilities
- Develop and deliver multi-channel Brand marketing strategies rooted in business and consumer insights, ensuring alignment with brand goals and market dynamics.
- Translate complex data and emerging trends into actionable plans that support both short- and long-term business objectives.
- Identify new customer opportunities and define future areas of growth, fostering innovation and differentiation in a competitive marketplace.
- Champion and model a customer-centric approach to marketing, ensuring that all initiatives reflect the values and mission of Starbucks.
- Lead the development of integrated brand campaigns including end-to-end planning, creative development, and execution across channels.
- Author and lead strategic briefs and guide creative development that pushes the brand forward.
- Ensure brand campaigns are built with a global, one brand mindset, partnering closely with global marketing teams to elevate the brand worldwide.
- Lead the organization-wide communication of key programs and plans, selling in to all levels of leadership with expert communication and storytelling.
- Continuously evaluate initiative and campaign performance, leveraging insights to refine messaging, optimize impact, and strengthen long-term brand equity.
- Drive and align stakeholders across marketing, product, finance, and operations to ensure cohesive execution of initiatives.
- Lead integrated workstreams and advocate for program benefits and business impact, fostering transparency and accountability.
- Present recommendations and insights to leadership, driving alignment, informed decision-making, and strategic prioritization.
- Facilitate effective communication and collaboration across teams to support a unified brand experience.
- Build, grow, and inspire a high-performing team, providing mentorship, guidance, and development opportunities.
- Foster a culture of belonging, creativity, and accountability, encouraging innovation and continuous improvement.
- Model leadership behaviors grounded in Starbucks Mission and Values, promoting integrity, respect, and excellence.
- Drive team engagement and performance, celebrating achievements and cultivating a shared passion for brand building.
Requirements
- 6–10+ years of progressive experience in brand marketing or brand management, with a proven track record of building brands and driving business growth.
- 3+ years of experience leading and developing teams, with demonstrated success in managing people, developing talent, and fostering high performance.
- Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale.
- Proven ability to lead complex, cross-functional initiatives with multiple stakeholders in fast-paced, matrixed environments.
- Executive-level communication and storytelling skills, with the ability to influence senior leadership and drive alignment.
- Experience overseeing media strategy, agency partnerships, and marketing budgets to maximize ROI.
- Adept at navigating ambiguity and making high-impact decisions under pressure.
- Deep understanding of consumer behavior, market dynamics, and brand positioning to inform long-term strategy.
Skills
- Brand Marketing
- Brand Management
- Team Leadership
- Strategic Planning
- Marketing Strategy
- Campaign Development
- Cross-Functional Collaboration
- Communication
- Storytelling
- Media Strategy
- Agency Partnerships
- Budget Management
- Consumer Behavior Analysis
- Market Dynamics Analysis
- Brand Positioning
Location
- Onsite
Work Type
- Onsite (four days a week)
Experience Level
- 6-10+ years of progressive experience in brand marketing or brand management
- 3+ years of experience leading and developing teams
Education Level
- Bachelor’s degree or equivalent experience
- MBA preferred
Benefits
- Medical, dental, vision, basic and supplemental life insurance
- Voluntary insurance benefits
- Short-term and long-term disability
- Paid parental leave
- Family expansion reimbursement
- Paid vacation
- Sick time
- Eight paid holidays
- Two personal days per year
- 401(k) retirement plan with employer match
- Discounted company stock program (S.I.P.)
- Starbucks equity program (Bean Stock)
- Incentivized emergency savings
- Financial well-being tools
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
- Student loan management resources
- Access to other educational opportunities
- Backup care
- DACA reimbursement
About the Company
- Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.
- We are known for developing extraordinary leaders who share this passion and are guided by their service to others.
Equal Opportunity
- Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.
- Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
- Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation@starbucks.com or 1(888) 611-2258.