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About the Role

Drive local leads for owned and operated clubs through community engagement, local partnerships, and grassroots outreach. Support retention by reducing cancellations and improving member engagement, particularly for new members. Develop marketing playbooks for franchisees and create club assets using AI and Canva.

Responsibilities

• Generate club-level leads through community engagement, local partnerships, and grassroots outreach.
• Build targeted lists of local company HQs, schools, and clubs using AI tools.
• Design messaging, offers, and creative for specific local targets.
• Set up corporate weeks with members and local businesses.
• Drive in-club referrals through competitions, incentives, and member outreach.
• Recruit and activate club ambassadors.
• Maintain a consistent presence in clubs to meet members and identify opportunities.
• Partner with club managers on weekly calls to identify and act on local opportunities.
• Reduce cancellations and improve retention with targeted member engagement and events.
• Help update marketing playbooks for franchisees covering local marketing, promotions, social media, and in-club engagement.
• Translate successful strategies from owned clubs into guides for franchisees.
• Keep playbooks current and review them for accuracy.
• Design emails, in-club signage, flyers, and social graphics for clubs.
• Use AI tools and Canva to produce marketing assets.
• Proofread all marketing materials for accuracy and brand consistency.

Requirements

• Lead quantity and conversion are core KPIs.
• Initial focus on Chicago and Boston, with expansion to other owned-and-operated clubs.
• Ability to work with AI tools and Canva.
• Experience in marketing, promotions, social media, and in-club engagement.
• Ability to create simple, actionable guides for franchisees.
• Attention to detail for proofreading marketing materials.

Skills

• Community engagement
• Local partnerships
• Grassroots outreach
• Lead generation
• Lead conversion
• List building
• AI tools
• Canva
• Marketing strategy
• Promotions
• Social media marketing
• In-club engagement
• Referral programs
• Member retention
• Event planning
• Content creation
• Graphic design
• Email marketing
• Copywriting
• Proofreading