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About the Role
You’re our GTM hire and it’s heavy on the marketing side. You report directly to the founder and own how the world meets Bob. We want a growth hacker who is a beast with quality marketing. Cutting-edge ideas, executed with taste.
Responsibilities
- Plan, run, and optimize paid media campaigns.
- Develop and manage content funnels that convert.
- Experiment with new growth channels.
- Oversee product launches, landing pages, and the customer journey from attention to activation.
- Manage and evolve the Bob brand identity.
- Analyze performance metrics to inform strategy and next steps.
Requirements
- Demonstrated ability to grow something real (campaign, funnel, channel, or product).
- Experience in marketing a product that touches real money through regulated financial partners.
- Ability to take feedback without becoming consensus-driven.
- Ability to continue producing when the first version doesn’t land.
- Fintech, developer tools, or AI experience is a big plus.
Skills
- Growth hacking
- Marketing
- Paid media
- Content funnels
- Growth experiments
- Product launches
- Brand management
- Data analysis
- AI
- Original thinking
- Hands-on execution
Location
- Miami, FL
Work Type
- Onsite
- Full-time
Experience Level
- Early hire
Salary/Compensations
- Competitive salary + equity
Benefits
- Equity
- Ownership
About the Company
- BOB is a free finance employee for businesses that handles bookkeeping, vendor payments, invoice chasing, and financial questions.
- BOB operates through regulated financial partners, ensuring safe money movement with necessary controls and approvals.
- The company believes AI agents are becoming economic actors and aims to provide founders and businesses with more leverage.
- They are building the financial infrastructure to make this future useful, safe, and accessible.
- The company is backed by Circle Ventures and founders of PayPal, Zynga, and Plaid, including notable investors like Peter Thiel, Mark Pincus, and Zach Perret.