Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
As Product Marketing Manager at ActivTrak, you will shape and execute go-to-market strategies for software solutions. This role requires translating technical capabilities into compelling value propositions and bridging product and customer-facing teams to ensure effective market communication.
Responsibilities
- Lead product launch strategies through market analysis, target segment identification, and positioning/messaging framework development.
- Generate campaign and feature development ideas based on customer needs, feature interest, and new capabilities.
- Assist with the execution of marketing campaigns.
- Own the competitive intelligence program, staying updated on market trends and competitor activities.
- Develop a deep understanding of customer pain points and needs through prospect call reviews, win/loss analysis, and direct customer interviews.
- Analyze customer interaction patterns to inform product positioning and marketing strategies.
- Lead market research initiatives to identify emerging trends and opportunities.
- Create and maintain sales enablement materials, including product training, battle cards, and competitive analysis.
- Partner with sales and customer success teams to develop tools and resources that drive customer engagement and conversion.
- Deliver training sessions to internal teams on new products, features, and competitive positioning.
- Establish and track key performance metrics for product marketing initiatives.
- Provide regular reports and insights to executive leadership on marketing effectiveness and market dynamics.
- Make data-driven recommendations for optimizing marketing strategies and tactics.
Requirements
- 4 years of product marketing experience, preferably in B2B SaaS.
- Proven track record of successful product launches and go-to-market strategies.
- Experience in developing and executing comprehensive marketing campaigns.
- Strong background in sales enablement and customer success support.
- Excellence in written and verbal communication.
- Demonstrated ability to analyze data and derive actionable insights.
Skills
- Market analysis
- Positioning and messaging
- Competitive intelligence
- Market research
- Sales enablement
- Customer success support
- Data analysis
- Written communication
- Verbal communication
Location
- Remote within US
Work Type
- Remote
- Full-time
Experience Level
- 4 years
Benefits
- Competitive compensation and benefits
- Minimal travel
- Limited physical demands
About the Company
- ActivTrak is a dynamic, VC-backed company.
- ActivTrak is an equal opportunity employer.
- We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity
- ActivTrak does not discriminate on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.