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About the Role

Lead Viva's marketing strategy across brand, digital, acquisition, retention, and market expansion, driving measurable growth while strengthening the guest experience across every touchpoint. This is a rare opportunity to help grow one of the country's most respected spa and med spa brands while leading marketing across Austin, Dallas, and future markets.

Responsibilities

• Lead, coach, and inspire Viva's marketing team as the company continues to grow.
• Oversee marketing across acquisition, retention, brand, digital, and every guest touchpoint.
• Partner with the VP of Marketing to establish strategic priorities, allocate resources, and execute annual marketing plans.
• Recruit, develop, and retain exceptional marketing talent while evolving the capabilities of the team.
• Foster strong cross-functional partnerships to support company growth.
• Lead an integrated marketing team and agency partners to deliver measurable business growth.
• Optimize acquisition, retention, customer lifetime value (LTV), and marketing ROI through guest insights, analytics, and attribution.
• Identify new growth opportunities and translate insights into measurable business results.
• Leverage AI and emerging technologies to improve marketing effectiveness, team productivity, and guest engagement while preserving Viva's premium guest experience.
• Lead the continued evolution of the Viva brand while protecting its premium positioning.
• Shape how Viva's story is told across every guest touchpoint, ensuring it is distinctive, relevant, and authentic.
• Strengthen guest trust, brand affinity, and market differentiation.
• Ensure a consistent brand experience in every market.

Requirements

• 6–8+ years of progressive marketing leadership experience.
• Proven success leading integrated marketing teams across multiple channels and guest touchpoints.
• Experience building, developing, and inspiring high-performing teams while effectively managing agency and cross-functional partnerships.
• Demonstrated success driving measurable business growth through data-informed marketing strategies and customer insights.
• Background in premium consumer brands preferred, including wellness, beauty, medical aesthetics, luxury retail, hospitality, or other experience-driven businesses.
• Strategic thinker who balances long-term brand building with near-term business performance.
• Strong understanding of acquisition, retention, customer lifetime value (LTV), attribution, marketing ROI, and performance measurement.
• Exceptional leadership, communication, and relationship-building skills.
• Experience leveraging AI and emerging technologies to improve marketing effectiveness while maintaining a premium brand experience.
• Naturally curious, highly organized, and comfortable managing multiple priorities in a fast-paced, growth-oriented environment.
• Strong understanding of CRM, lifecycle marketing, loyalty and membership programs, segmentation, and first-party data strategies.
• Experience managing agency partners across paid media, SEO, web, creative, and public relations.

Skills

• Brand Strategy
• Digital Marketing
• Acquisition Marketing
• Retention Marketing
• Market Expansion
• Team Leadership
• Performance Marketing
• Customer Lifetime Value (LTV)
• Marketing ROI
• Data Analysis
• AI and Emerging Technologies
• CRM
• Lifecycle Marketing
• Loyalty Programs
• Segmentation
• First-Party Data Strategies
• Agency Management

Location

• Austin, Texas

Work Type

• Hybrid

Experience Level

• 6-8+ years of progressive marketing leadership experience

Salary/Compensations

• $130,000–$140,000 annually

Benefits

• Performance-based bonus opportunity
• Medical, dental, and vision insurance
• Short-Term Disability, Long-Term Disability, Life & AD&D insurance
• 401(k) with company match
• Three weeks of paid time off, plus paid holidays
• Paid parental leave
• Deep discounts on med spa services, treatments, and retail products
• Friends & Family discounts
• Ongoing professional development opportunities

About the Company

• Viva Day Spa + Med Spa is an award-winning, women-founded wellness brand in Austin, Texas, redefining the spa and med spa experience for over 20 years.
• We combine luxury spa services with results-driven medical aesthetics, delivered with warm, authentic hospitality.
• Recognized as Best Spa in Austin year after year, and a top provider for Allergan Aesthetics, Galderma, Hydrafacial, and SkinCeuticals.
• Our culture is built on care, curiosity, and excellence, supporting each other to build exceptional teams and enduring brands.

Equal Opportunity

• Viva Day Spa + Med Spa is proud to be an Equal Opportunity Employer.
• Employment is contingent upon successful completion of a background check.