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About the Role
The Brand Marketing Manager leads and executes marketing strategies for scientific events and programs, crucial for sustaining the brand's global reach and achieving key goals like event registration, award nominations, and membership acquisition.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns.
- Oversee content creation and brand messaging, ensuring consistency across all marketing channels and adherence to brand guidelines.
- Optimize customer acquisition costs and increase long-term customer value through tailored messaging and segmented campaigns.
- Collaborate with internal clients to ensure marketing campaigns are tailored to program needs and objectives.
- Lead the creation, development, and execution of marketing plans for Academy programs.
- Define clear campaign objectives, promotional strategies, and optimal channel mix to maximize outreach and engagement.
- Ensure campaigns meet timelines and deliver measurable results.
- Collaborate with internal stakeholders to identify and target key audience segments, crafting resonant messages.
- Ensure marketing communications highlight unique value propositions and benefits of programs and events.
- Measure and report on marketing campaign effectiveness using metrics such as impressions, open rates, click-through rates, and conversion rates.
- Continuously optimize dashboards for enhanced reporting accuracy and actionable insights.
- Leverage newsletters and membership platforms to support program goals, increase visibility, and boost engagement.
- Participate in team optimization efforts to improve workflows, campaign execution, and marketing processes.
- Serve as a resource to junior marketing staff, providing guidance and mentorship.
- Act as the marketing liaison to ensure consistent brand messaging across all marketing channels and programs.
Requirements
- Undergraduate degree required.
- Minimum of 4 years experience in digital marketing.
- Experience with paid social and digital advertising platforms (Meta, Linkedin, Google Adwords).
- Experience with project management tools (Asana, Airtable).
- Experience with Google analytics/campaign tracking.
- Experience with web/landing page conversion optimization.
- Experience with segmentation and customer messaging.
- Experience with partnership marketing/leveraging event organizers, authors, members, and other marketing partners.
- Experience working in a matrixed organization.
- Strong copywriting and art direction skills.
- Proven track record to learn new things quickly/curious mindset.
- Excellent communication, writing, and project management skills.
- Ability to work independently and as part of a team.
- Ability to multi-task and coordinate simultaneous projects.
- Prior experience in a science-based organization and/or an event organization is a plus.
Skills
- Digital marketing
- Multi-channel marketing
- Content creation
- Brand messaging
- Customer acquisition cost optimization
- Customer value enhancement
- Marketing campaign management
- Audience segmentation
- Message crafting
- Campaign analytics
- Dashboard optimization
- Newsletter utilization
- Membership platform utilization
- Process improvement
- Mentorship
- Cross-functional collaboration
- Copywriting
- Art direction
- Project management
- Communication
- Writing
Location
- New York
Work Type
- Hybrid
- Full-time
Experience Level
- 4+ years experience in digital marketing
Education Level
- Undergraduate degree
Salary/Compensations
- $70,000 - $80,000 annually
Benefits
- Affordable health insurance
- Retirement plan with matching employer contributions
- Personal and career development stipend
- Generous paid time off policies
About the Company
- The New York of Academy of Sciences is an independent, not-for-profit organization committed to advancing science for the benefit of society.
- With over 20,000 Members in 100 countries, the Academy advances scientific and technical knowledge, addresses global challenges with science-based solutions, and sponsors educational initiatives.
- The Academy hosts programs and publishes content in life and physical sciences, social sciences, nutrition, artificial intelligence, computer science, and sustainability.
- The Academy also provides professional and educational resources for researchers.
Equal Opportunity
- The New York Academy of Sciences is an Equal Opportunity Employer and is committed to compliance with all applicable federal, state, and local employment laws.
- Prohibits discrimination in all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and termination, on the basis of any legally protected characteristic.
- Committed to making good faith efforts to recruit applicants from a wide range of backgrounds, experiences, and perspectives, including those historically underrepresented in the sciences.
- Committed to providing reasonable accommodations to qualified individuals with disabilities and applicants with disabilities throughout the recruitment and employment process, in accordance with the Americans with Disabilities Act (ADA) and other applicable laws.