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About the Role

We are seeking an entrepreneurial Buyer & Category Manager – DIY Jewelry Products to build and grow one of our newest and most exciting product categories. This role is ideal for someone who understands the DIY jewelry-making industry and has experience sourcing products, building vendor relationships, developing compelling assortments, and growing a profitable merchandise category. You will own the category from strategy through execution—identifying new product opportunities, developing exclusive assortments, managing supplier partnerships, and collaborating with merchandising, marketing, production, and digital teams to deliver an exceptional customer experience across multiple sales channels.

Responsibilities

Develop and execute the merchandising strategy for the DIY Jewelry Products category.
Build a compelling assortment that appeals to beginners, hobbyists, and professional jewelry makers.
Manage category performance, including sales, margins, inventory productivity, and product lifecycle.
Identify market trends, customer needs, and opportunities to expand the category.
Source and develop products across key DIY jewelry categories, including beads, findings, gemstones, tools, and kits.
Develop and manage relationships with domestic and international suppliers.
Identify and onboard new suppliers.
Negotiate pricing and commercial terms.
Manage product quality and supplier performance.
Drive product innovation and exclusive offerings.
Develop exclusive DIY jewelry kits and curated collections.
Create product assortments that support TV, e-commerce, livestream, and digital sales.
Partner with creative and production teams to develop engaging product presentations and educational content.
Support seasonal launches, promotions, and merchandising initiatives.
Work closely with merchandising, e-commerce, marketing, TV production, inventory planning, product education, and creative teams.

Requirements

5+ years of experience in buying, merchandising, category management, or product sourcing.
Experience within DIY jewelry, jewelry-making supplies, craft products, gemstones, beads, jewelry components, or closely related categories.
Strong knowledge of jewelry-making materials such as beads, findings, wire, gemstones, charms, cabochons, and components.
Proven success sourcing products, developing supplier relationships, and negotiating commercial agreements.
Experience managing product assortments, pricing, margins, inventory, and category performance.
Strong analytical, organizational, and project management skills.
Excellent communication and cross-functional collaboration abilities.
Experience developing DIY kits or craft-based product assortments.
Experience sourcing products from international suppliers.
Knowledge of gemstone materials and lapidary products is a plus.
Experience supporting omnichannel retail, including e-commerce, TV retail, livestream commerce, or specialty retail environments.
Passion for jewelry making, crafting, or creative hobbies.

Skills

DIY jewelry
Jewelry making supplies
Craft products
Gemstones
Beads
Jewelry components
Sourcing
Vendor relationships
Assortment development
Category management
Merchandising strategy
Product lifecycle management
Market trend identification
Supplier management
Negotiation
Product quality management
Product innovation
Project management
Analytical skills
Organizational skills
Communication skills
Cross-functional collaboration
Omnichannel retail
E-commerce
TV retail
Livestream commerce
Specialty retail

Location

Austin, Texas

Work Type

Full-time

Experience Level

5+ years of experience

Benefits

100% Company paid, employee-only medical, dental, vision, and life insurance.
4% 401(k) matching
ME Incentives
Up to 15 days of PTO & vacation time
Maternity/paternity leave
Company-covered short-term & long-term disability
Paid training time
Paid volunteer time
7 paid holidays
Corporate discounts
Employee sales
Employee Assistance Program
Tuition reimbursement and scholarship (for dependents going to college)
A great work environment, where you will learn, be challenged/ supported and given projects that reflect your interests, and you can own/ take pride in!

About the Company

GemCraft Studio is Shop LC's exciting new venture dedicated to the growing world of DIY jewelry making. Designed for hobbyists, creators, and professional jewelry designers, GemCraft Studio will offer a curated selection of beads, gemstones, findings, jewelry-making tools, components, kits, and educational content across TV, digital commerce, and livestream shopping.
We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a team of approximately 450 people. Our products are sold through TV (Cable, satellite, Telco’s and OTA’s), our website, OTT, marketplaces, and social media.
We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL)- a publicly listed company in India. The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). VGL Group is a vertical business, having its own manufacturing and sourcing units in India, China, Indonesia, and Thailand.
We believe in supporting our community and protecting the environment with the purpose of Delivering Joy.
Our service to the community is run through our Your Purchase Feeds… program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, the UK, and the Germany for each item sold through all its platforms. Your Purchase Feeds… has current run rate of over 54,000 meals per school day and has provided over 50 million meals to kids in need in US, UK and India until now. Our mission statement embraces the ambitious goal of distributing one million meals each school day to children in need by 2040. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children.
We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2030. Our factories in India fully functions on solar power and has Platinum level LEEDS certified factory. Our US buildings are gold level LEEDS certified.