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About the Role

Steve Madden is seeking a Director, Amazon, Digital Marketing & Analytics to serve as the single-threaded leader for Amazon, Zappos, and wholesale digital marketing across its full brand portfolio. This is a hands-on role where you will personally own the P&L, manage key account relationships, get into the data, oversee agency performance, build the reporting infrastructure, and develop the team, while setting strategy and presenting to the President. The ideal candidate is an experienced operator with deep Amazon and digital wholesale platform expertise, a bias for action, and practical solutions.

Responsibilities

Define and own the digital wholesale strategy across Amazon, Zappos, and wholesale digital marketing, aligning channel priorities, promotional cadence, and investment levels across all brands and accounts.
Lead multi-year negotiations with Amazon, leveraging platform expertise to secure favorable terms.
Own the Zappos relationship end-to-end, managing assortment, content standards, promotional strategy, and joint business planning.
Drive wholesale digital marketing strategy across key accounts, ensuring brand presentation, content quality, and campaign execution meet Steve Madden standards.
Build and present seasonal business plans, Prime Day strategies, and performance recaps directly to the President and executive leadership.
Drive alignment with DTC and wholesale teams on shared KPIs, go-to-market timing, and coordinated budget allocation.
Manage cancel and order flow processes end-to-end across Amazon and Zappos, owning the order calendar and flagging risks.
Own the P&L across Amazon, Zappos, and digital wholesale, managing revenue, margin, promotional funding, and cost-to-serve.
Identify and manage dead and at-risk SKUs across accounts, pushing clearance strategies and optimizing sell-through.
Build the business case for increased digital wholesale marketing investment by pulling data, performing analysis, and presenting recommendations.
Enforce SKU discipline across accounts, pushing back on assortment expansion pressure and concentrating support on priority styles.
Own Amazon retail media strategy hands-on, setting ROAS targets, reviewing campaign performance, and making optimization calls.
Oversee wholesale digital marketing execution across Zappos and other key accounts, ensuring brand-aligned creative and coordinated promotional timing.
Manage agency relationships, reviewing deliverables, enforcing SLA compliance, and making decisions on partner retention.
Assess content quality on PDPs across Amazon and Zappos and drive improvements on A+ content, bullets, and brand store.
Build independent attribution tracking to avoid reliance on agency-reported numbers.
Build and own the digital wholesale reporting infrastructure, producing a unified weekly package covering sales, traffic, conversion, inventory, and ad performance.
Work with Data and Reporting to integrate Amazon Vendor Central and Zappos data into the enterprise BI environment.
Write the executive dashboard, translating platform data into clear, action-oriented insights.
Deliver post-event recaps within 5–7 business days, analyzing data during peak events.
Lead and develop the digital wholesale team, owning hiring, feedback, performance management, and succession planning.
Set the standard by example, doing the work alongside the team.
Address org gaps in advertising, customer service, and account management, making the case for headcount when supported by data.
Conduct interviews using behavioral criteria to assess candidates.
Cross-train the team, document critical workflows, and eliminate single points of failure.
Own the item setup and order flow calendar across Amazon and Zappos, identifying and compressing internal bottlenecks.
Implement catalog hygiene and automation tools where possible.
Evaluate content syndication tools hands-on, making recommendations and owning the implementation path.

Requirements

3–5+ years of hands-on Amazon Vendor Central or Seller Central experience; former Amazonian or equivalent depth strongly preferred.
Proven P&L ownership across Amazon and digital wholesale accounts, personally managing revenue, margin, ad spend, and inventory.
Experience managing Zappos or comparable digital wholesale accounts, including joint business planning, content standards, and promotional execution.
Deep fluency in Amazon Retail Media and wholesale digital marketing, including campaign building, optimization, and attribution mechanics.
Track record managing Amazon agencies directly, including enforcing contracts and addressing underperformance.
Strong analytical skills, including data pulling, model building, and independent analysis.
Demonstrated team leadership, including people development, direct feedback, and building accountability.
Bias for action and practical solutions, with the ability to move fast, make decisions with imperfect information, and solve problems.
Located in or able to commute to the New York Metro area; on-site presence required.
Background in footwear, accessories, or fashion; familiarity with seasonal buying cycles and style-level P&L.
Familiarity with enterprise BI environments (BigQuery, Google Data Studio, or comparable).
Working knowledge of content syndication platforms (Salsify, Akeneo, Productsup, or similar).
Experience managing a multi-brand portfolio with competing resource priorities.

Skills

Amazon Vendor Central
Amazon Seller Central
P&L Ownership
Digital Wholesale Marketing
Zappos Account Management
Amazon Retail Media
Campaign Optimization
Attribution Mechanics
Agency Management
Analytical Skills
Team Leadership
Business Intelligence
Content Syndication Platforms
Data Analysis
Reporting Infrastructure

Location

New York Metro area

Work Type

On-site

Experience Level

Director

About the Company

Steve Madden is one of the most recognized footwear brands in the world.