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About the Role

The Sr. Director, Brand & Team Marketing will own and lead the UFL’s integrated marketing and brand strategy, serving as the strategic hub that aligns league and team stakeholders around a unified vision and end-to-end fan growth strategy. This role champions the growth and evolution of league and team brands, connecting brand, campaigns, activations, and market execution into a cohesive ecosystem that strengthens brands, grows and retains fan bases, deepens loyalty, and drives revenue. The Senior Director leads team marketing efforts, providing strategic direction and mentoring high-performing team market professionals driving integrated marketing campaigns, ticketing initiatives, field marketing, game presentation, fan engagement, and live events. As a critical cross-functional partner, this leader will partner with leaders across all areas for league and team business to drive forward key business objectives, align strategies and deliver leaguewide growth and a path for sustainable success as the league continues to grow and expand into new markets in the future. The primary area of focus will be: Team Marketing Strategy, Field Marketing, Game Presentation/Experience, Brand Strategy, Ticketing Campaigns & Promotions.

Responsibilities

Evolve and refine the UFL brand positioning, personality, tone of voice to invigorate the marketplace.
Develop and evolve each team’s unique brand manifesto, personality and voice to become bolder and ownable across all team channels and touchpoints.
Maintain brand integrity for all internal and external touchpoints to ensure all sales, branding, marketing, communications, events are aligned with the overarching brand position.
Work closely with the content team and retail operations team to ensure content and product assortment reflect brand guidelines and the latest trends.
Develop marketing plans and playbooks, inclusive of promotional strategies, that aligns with the overarching brand strategy while effectively addressing business goals.
Work in partnership with Sr. Director of Digital Marketing & Media to align channel strategies across paid and owned channels to support all marketing campaigns, drive and grow fan engagement and sell tickets.
Ensure team campaigns and activations align with leaguewide goals and strategies, as well as league and team brands, driven by the local marketplace, culture and scene.
Drive leaguewide field marketing strategy and activation plans, ensuring impactful execution at local market level.
Own Marketing Activation budgets across the team, setting strategic direction, mentoring team Marketing Directors, and approving plans and budgets.
Partner with league and team Marketing, Content and Communication peers to align all owned, earned and paid marketing to drive business impact.
Develop a comprehensive interactive marketing strategy to assist the organization’s revenue generation efforts in ticket sales, corporate partnerships and consumer products.
Manage and own the build-out and execution of marketing strategies for business-critical moments throughout the year.
Work with Game Presentation consultants to develop the overall game day and game presentation strategy for all games.
Lead and manage a team of high performing individuals across brand and marketing operations and strategy, team marketing and game presentation.
Ensure marketing team members’ growth and development, focusing on both tactical and leadership skill development.
Implement processes across the entire marketing org with a strategic, integrated approach to core business to ensure brands are established and grow and deliver on core KPIs.
Effectively balance communication between league and team marketing to align processes and outputs to reach stated outcomes.
Partner with cross-functional teams and leadership to communicate strategic vision, build organizational alignment, influence decision-making, and drive initiatives that accelerate business growth.
Develop partnerships with agencies and external businesses as needed to advance the brand, and to build assets and campaigns.
Oversee budgets and deliver against key performance metrics for the Marketing function.

Requirements

10+ years of progressive marketing management experience with an emphasis in consumer facing, sports or entertainment industries.
Mastery in marketing and digital brand management with consumer experience.
Understanding of pop culture and ability to employ it through campaigns, promotions and digital assets with demonstrated impeccable brand judgment.
Ability to manage complexity, ambiguity and lead multiple projects in parallel while understanding business challenges and create forward thinking solutions.
Expertise in marketing and digital technology landscape including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape.
Solid understanding of nuances with various market audiences and viewing habits across different media and geographies.
Specific success increasing audience viewership and generating brand energy.
Ability to work well with multiple stakeholders across the company, agency and client organizations.
Demonstrated leadership skills including stakeholder/relationship management and strong executive presence.
A self-starter, energetic and resilient with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved.
Prolonged periods of sitting at a desk and working on a computer.
Ability to work a flexible schedule inclusive of weekends, nights and holidays required.
Must be able to lift 15 pounds at times.

Skills

Brand Strategy
Marketing Strategy
Field Marketing
Game Presentation/Experience
Ticketing Campaigns & Promotions
Digital Marketing
Content Strategy
Retail Operations
Promotional Strategies
Channel Strategies
Budget Management
Revenue Generation
Ticket Sales
Corporate Partnerships
Consumer Products
Grassroots Marketing
Database Management
Research and Analytics
Leadership
Stakeholder Management
Executive Presence

Location

White Plains, NY (Hybrid)

Work Type

Hybrid

Experience Level

10+ years

Education Level

BA/BS required
Masters/MBA preferred

Salary/Compensations

$180,000 - $220,000

Benefits

Medical/dental/vision/life insurance
401(k) plan
Unlimited PTO
Discretionary bonus

About the Company

The United Football League (UFL) is the premier professional spring football league, powered by the visionary leadership and investment of Mike Repole and Impact Capital, RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN.
Built on innovation, accessibility, and competitive excellence, the UFL delivers the most engaging professional football experience in the world—for both players and fans.
The league features eight teams and is focused on building the next era of spring football, with expansion planned for 2028 and beyond.

Equal Opportunity

The UFL maintains a strong policy of equal opportunity in employment.
It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law.
Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.