Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Kraken is seeking an experienced leader, native to crypto with significant experience in KOL business development and team management, to lead its global affiliate program. This role involves building and executing Kraken’s global KOL strategy, managing a business development team, and scaling processes for KOL sourcing, contracting, and management.

Responsibilities

• Build out and lead Kraken’s global KOL strategy and execution, including managing a BD team focused regionally.
• Scale processes to source, contract, and manage KOLs, including technology, agency relationships, and commercial planning.
• Ensure compliance with financial influencer laws globally, including appropriate disclaimers, content monitoring, and compensation terms.
• Enable the KOL BD team to negotiate deals that are attractive in a competitive KOL space and deliver strong ROI to Kraken.
• Attract top KOLs across categories including futures, margin trading, spot trading, and prop trading.
• Develop scalable strategies to position Kraken Pro's differentiators for KOL promotion.
• Identify opportunities for local-first ideas with KOL partners to generate attention, persuade vs competitors, and drive strong CTAs.
• Define and evolve global program benefits for KOLs to deepen engagement and drive feedback loops for affiliate marketing.
• Measure results of KOL partnerships and adjust strategy and deal structures.

Requirements

• 5+ years in the crypto space, with experience building out a KOL program.
• Significant experience with crypto KOLs, especially traders.
• Proven track record in growing new users in a highly competitive and regulated environment.
• Experience working with partners in regions all over the world.
• Advanced crypto knowledge including how crypto products work, crypto revenue models, and crypto players in different regions.
• Existing relationships with crypto and adjacent industry influencers; candidate expected to bring a strong network.
• Experience with software to manage KOLs across a deal’s lifecycle and scaling processes to handle hundreds of KOLs.
• Experience across a large product suite, with an eye for leveraging different KOLs to promote multiple topics and products.
• Strong experience in marketing analytics, including how to measure partnership success.
• Creative thinking with growth ideas grounded in logic and data, capable of supporting ideas and persuading others.

Skills

• KOL business development
• Team management
• Global KOL strategy
• Commercial planning
• Financial influencer compliance
• Deal negotiation
• Marketing analytics
• Partnership success measurement

Location

• Global

Work Type

• Full-time

Experience Level

• Senior
• 5+ years in crypto

About the Company

• Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks.
• Payward has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
• Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe.
• Kraken offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Equal Opportunity

• Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table.
• We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job.
• We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
• We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process.
• As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.