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About the Role

We are seeking a Director of Lifecycle & Retention to lead the delivery of an excellent customer experience across our multi-sided marketplace. This role owns retention and lifecycle marketing strategy and execution, developing learning agendas, partnering on advanced measurement, and ensuring initiatives deliver measurable impact and business growth. You will collaborate with Product, Engineering, Customer Service, Finance, and Creative teams to build aligned strategies, accelerate performance, and deliver the right message to the right customer at the right time. You will also oversee the lifecycle team and lead cross-functional initiatives to strengthen engagement, cohort health, and long-term retention.

Responsibilities

Develop the strategy and roadmap for retention & lifecycle marketing across customer journeys, from onboarding to long-term loyalty.
Create and manage learning agendas and experiment frameworks to validate performance and inform prioritization.
Build and own retention measurement and data in partnership with Data and Finance, including cohort analysis, LTV modeling, churn prediction, and attribution mapping.
Own lifecycle channels and messaging systems (email, push, in-app, SMS, and emerging formats).
Lead and develop a world-class lifecycle and retention organization.
Collaborate deeply with product and engineering teams to inform the roadmap, improve signal quality, and build necessary tracking and infrastructure.
Partner with Product, Creative, Data, and Finance teams to set shared objectives, align on learning agendas, and drive accountability against measurable business growth.
Evaluate customer-level and cohort-level insights to guide optimization, product decisions, and resource investment.
Lead cross-functional reviews, planning cycles, and post-mortems to ensure organizational visibility into results and strategic operation.
Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results.
Stay current with lifecycle trends, measurement standards, and platform capabilities to identify new opportunities.

Requirements

10+ years of experience in lifecycle marketing, retention, or CRM, ideally within a consumer marketplace and/or a high-growth performance-driven organization.
Proven track record of building and scaling lifecycle programs across multiple audiences that drive measurable business outcomes.
Demonstrated expertise with cohort analysis, LTV and churn modeling, experimentation, attribution frameworks, and lifecycle and CRM platforms.
Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations.
Experience informing product decisions and partnering closely with product and engineering teams to ship against a shared roadmap.
A genuine obsession with the customer and a habit of grounding every decision in participant behavior and needs.
A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives.
Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams.
A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities.
A relentless focus on measurable impact and driving real, durable business growth.

Skills

Lifecycle marketing
Retention marketing
CRM
Consumer marketplace
High-growth performance-driven organization
Cohort analysis
LTV modeling
Churn modeling
Experimentation
Attribution frameworks
Lifecycle platforms
CRM platforms
Analytical capabilities
Product decision informing
Customer behavior analysis
Strategic mindset
Operational mindset
Communication skills
Collaboration skills
Stakeholder management
Solutions-oriented approach
Measurable impact focus

Location

New York, NY

Work Type

Hybrid
Full Time
Exempt

Experience Level

Director

Salary/Compensations

$189,000 - $231,000 USD Annually

Benefits

Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
Financial Wellness: 401(k) program and equity opportunities.
Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
Wellness & Development: Annual stipends to put towards personal & professional growth.
Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

About the Company

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care.
Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients.
Following the mass increase in depression and anxiety, the need for accessibility is more important than ever.
To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters.
Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape.
We’ve raised more than $328Mm in funding, including our Series D, at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.

Equal Opportunity

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.