Senior Director, Brand Marketing at Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank) | Ontario, Canada | Rezi

Senior Director, Brand Marketing at Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)

Senior Director, Brand Marketing

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank) · Ontario, Canada

1 weeks ago

Senior Director, Brand Marketing

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank) · Ontario, Canada

13 days ago
Resume preview

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking a Senior Director to lead our Brand Marketing function across the full portfolio. This is a senior operator role for someone comfortable analyzing data, setting brand strategy, and executing. The ideal candidate will lead a team across organic social, influencer, PR, and editorial, and excel at influencing stakeholders beyond their direct scope to prioritize brand initiatives.

Responsibilities

  • Define and maintain brand positioning, ideal customer profiles, value propositions, and voice guidelines across all eight portfolio brands.
  • Drive strategic storytelling and go-to-market messaging for campaigns and launches across every channel.
  • Establish brand KPIs and measurement frameworks, including awareness surveys, brand sentiment, NPS, and share of voice.
  • Oversee organic social strategy, execution, and performance across brands.
  • Lead influencer marketing with both a performance and brand-building lens.
  • Grow the affiliate program through high-value partnerships.
  • Ideate and develop brand collaborations and partnerships.
  • Set strategy and performance expectations for PR across home, lifestyle, and design verticals.
  • Own channel-level KPI setting and reporting across social, influencer, and affiliate.
  • Lead SEO, AEO, and GEO strategy to ensure portfolio visibility across search and emerging discovery surfaces.
  • Build, develop, and lead a high-performing brand marketing team.
  • Establish and steward brand standards as the operating framework for cross-functional teams.
  • Establish and manage a cross-functional marketing calendar.
  • Own the brand marketing budget in partnership with Finance.
  • Continuously improve internal processes and brand operations using Asana.
  • Partner closely with executive leadership and cross-functional team leaders on brand mission storytelling, impact reporting, and values-driven content.

Requirements

  • 8 to 12+ years of hands-on brand marketing experience.
  • Track record of building and scaling brand programs across organic social, influencer, PR, affiliate, and editorial channels.
  • Deep fluency across the full brand marketing mix (campaigns, organic social, influencer, affiliate, PR, and editorial).
  • Proven leadership within home, fashion, beauty, or consumer goods.
  • Ability to approach ambiguous problems and act on them.
  • Ability to move fast, take ownership of outcomes, and maintain a high bar.
  • Ability to collaborate well across teams with a low-ego, no-drama approach.
  • Comfortable leading through influence with people who don't report to them.
  • Culturally connected with a strong read on trends and best practices.
  • Data-fluent, comfortable setting KPIs, reading performance reports, and making data-driven decisions.
  • Genuinely curious about AI-assisted tools and eager to adopt them.
  • Applicants must be currently authorized to work in the United States on a full-time basis. We do not offer any sponsorship.

Skills

  • Brand Strategy
  • Data Analysis
  • Brand Positioning
  • Customer Profiles
  • Value Propositions
  • Voice Guidelines
  • Storytelling
  • Go-to-Market Messaging
  • Brand KPIs
  • Measurement Frameworks
  • Awareness Surveys
  • Brand Sentiment
  • NPS
  • Share of Voice
  • Organic Social Strategy
  • Influencer Marketing
  • Affiliate Program Management
  • Brand Collaborations
  • Partnerships
  • PR Strategy
  • SEO
  • AEO
  • GEO
  • Team Leadership
  • Cross-functional Collaboration
  • Budget Management
  • Process Improvement
  • Asana
  • AI-assisted Tools

Location

  • In office, New York, NY (preferred)
  • Denver, CO

Work Type

  • Full-time
  • Exempt

Experience Level

  • Senior Director
  • 8-12+ years of experience

Salary/Compensations

  • $190,000 - $210,000 base

Benefits

  • Generous PTO
  • Volunteer days off
  • Health benefits (Medical, Dental, Vision, Disability)
  • 401(k) with company match
  • Paid parental leave
  • Free design services
  • Furniture discounts
  • Merchandise/anniversary credits

About the Company

  • At Havenly, we're building with AI as part of how we work.

Equal Opportunity

  • Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
Browse all citiesAboutEnterpriseRezi Logo Rezi