Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Geotab is seeking an Associate Vice President, Brand who will be responsible for defining and evolving Geotab's global brand strategy, positioning architecture, and visual identity — connecting brand equity to measurable business outcomes across all markets and sub-brands.

Responsibilities

• Defines and leads Geotab's global brand strategy, positioning architecture, voice, and visual identity across all markets and sub-brands.
• Oversees the internal creative studio and external agency relationships to ensure production of world-class campaigns, content, and design that are on-brand and aligned with business objectives.
• Partners with Communications, Regional leadership, Revenue Generation, and Product Marketing to adapt brand and sub-brand strategy for regional and segment-specific needs.
• Leads and develops a team of designers, writers, and campaign managers, fostering a culture of creative excellence and psychological safety; oversees performance management, coaching, and career development for 3 direct reports and their respective teams.
• Monitors cultural trends, market shifts, and competitive dynamics to inform brand evolution and maintain Geotab's position as a thought leader in the telematics and fleet management industry.
• Manages the brand budget, establishing clear ROI metrics that link brand equity to long-term business value and demand generation outcomes.
• Develops and maintains brand standards and governance frameworks to ensure consistency across all Go-To-Market touchpoints, including experience, messaging, and campaigns.

Requirements

• Ability to translate business goals into a differentiated, long-term brand strategy that drives market positioning and category leadership.
• Proven ability to lead multidisciplinary creative teams and agency partners, maintaining high standards of creative excellence while ensuring on-brand execution at scale.
• Ability to leverage data and market insights to inform brand decisions and measure the impact of brand investments on business outcomes.
• Exceptional ability to partner across functions (Communications, Product Marketing, Revenue Generation, Regional teams) and influence without direct authority.
• Outstanding verbal and written communication skills; ability to present and defend brand strategy to senior leadership and external audiences.
• Skilled in coaching, mentoring, and developing diverse teams; demonstrated ability to build high-performing, psychologically safe team cultures.
• Experience managing multi-million dollar budgets with a focus on both measurable outcomes and long-term brand equity.

Work Type

• Hybrid

Salary/Compensations

• $140,000—$170,000 CAD

Benefits

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program

About the Company

• Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.”
• We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
• Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets.
• Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.
• Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
• Ours is a fast paced, ever changing environment.
• Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description.
• Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture.
• Reach your full potential with Geotab.
• To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.
• At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work.
• However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like.
• When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL.
• Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working.
• The health and safety of employees are a top priority.
• We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings.
• Join us and help reshape the future of technology!

Equal Opportunity

• We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business.
• We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together.
• Geotab encourages applications from all qualified individuals.
• We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired.
• We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes.
• If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com.