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About the Role

Universal Ads is seeking a Sr. Measurement Science Lead to scale and operationalize advertiser impact measurement. This role will support incrementality studies, pilot first-party measurement solutions, and conduct deep campaign analytics to inform product and revenue strategy. This is a hands-on, data-driven role for someone comfortable in a fast-moving, cross-functional environment, serving as a lead external Measurement Science voice for translating methodologies, results, and recommendations to Sales and clients.

Responsibilities

Support design and execution of geo-based and quasi-experimental studies.
Evaluate test power, holdout allocation, duration, and spend structure.
Partner with third-party measurement vendors to ensure methodological rigor.
Translate results into clear business implications for Clients, Sales and Product.
Trial and evaluate first-party measurement solutions in early-stage pilots.
Stress-test methodology, validate outputs, and identify data gaps.
Partner with Product and Engineering to refine exposure logging, reporting APIs, and measurement infrastructure.
Provide structured recommendations prior to broader rollout.
Conduct deep dives into creatives, audience delivery, pacing, frequency, reach curves, CPMs, and performance drivers.
Identify trends across categories, spend tiers, dimensions, and markets.
Enhance internal benchmarks and norms.
Surface actionable insights that inform optimization and product improvements.
Partner with Sales to scope defensible measurement plans and align on realistic performance expectations.
Collaborate with Product to prioritize measurement roadmap initiatives.
Support PMM / Marketing with data-backed case studies and performance narratives.
Understand and apply Operating Principles.
Own the customer experience.
Be an enthusiastic learner, user, and advocate of company technology, products, and services.
Win as a team by working together and being open to new ideas.
Participate in the Net Promoter System.
Drive results and growth.
Support a culture of inclusion.

Requirements

3–6 years of experience in advertising measurement.
Comfortable operating in a fast-moving, cross-functional environment.
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Skills

Campaign Management
Data Analysis Tools
Experimental Research Design
Measurement Science
Measurement Technologies
Python (Programming Language)
Stakeholder Influence

Location

Illinois

Work Type

Full-time

Experience Level

Senior
10 Years +

Education Level

Bachelor's Degree

Salary/Compensations

$130,355.96 - $195,533.94
$114,061.46 - $195,533.94

Benefits

Best-in-class Benefits

About the Company

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale.
Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying.
It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Equal Opportunity

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.