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About the Role

Drive full commercialization of emerging digital asset and money movement products, including blockchain-based payments, stablecoins, cross-border transfers, and real-world asset (RWA) movement. This role will work directly with business line leaders, product, and clients to move offerings from MVP to launch and full scalable commercial adoption.

Responsibilities

• Design and execute end-to-end GTM strategies for digital asset and money movement products.
• Lead launches from testnet to mainnet, including positioning, messaging, sequencing, and adoption plans.
• Define and execute ICP segmentation, use-case prioritization, and value propositions across customer segments.
• Own customer onboarding, relationship management, and ongoing engagement to ensure frictionless adoption.
• Build scalable customer education, support, and feedback loops that inform product and UX improvements.
• Convert early users into long-term advocates and ecosystem participants.
• Develop partnerships with wallets, exchanges, on/off-ramps, payment providers, and infrastructure partners.
• Support liquidity bootstrapping, ecosystem participation, and network-effect growth strategies.
• Activate crypto-native growth motions including community building, KOL engagement, developer relations, and incentive programs.
• Track and analyze performance using on-chain and off-chain metrics (e.g., TVL, DAU, transaction volume, retention).
• Iterate GTM execution based on data, customer signals, and market feedback.
• Partner with compliance, legal, and risk teams to support trust-building and regulatory alignment in a highly scrutinized space.
• Own the full commercialization lifecycle for priority digital asset and money movement products.
• Own the GTM narrative, launch playbooks, and early-stage growth strategy.
• Own the customer experience across onboarding, education, support, and retention.
• Own external relationships with partners, customers, and ecosystem stakeholders.
• Own GTM metrics, dashboards, and performance insights used by senior leadership.

Requirements

• Bachelor’s degree in Business, Marketing, Finance, Economics, or related field (or equivalent experience).
• 7+ years of experience in GTM, growth, product marketing, or commercialization within Web3, crypto, fintech, payments, or financial technology.
• Demonstrated experience launching and scaling digital products in fast-moving or early-stage environments.
• Strong working knowledge of blockchain technology, stablecoins, payments, and money movement concepts.
• Proven ability to lead customer-facing initiatives and manage external partnerships.
• Strong communication skills with the ability to translate complex technical concepts into clear, concise, and substantive messaging.
• Experience with cross-border payments, remittances, on/off-ramps, or treasury solutions.
• Exposure to tokenomics, incentive design, or protocol-level growth mechanics.
• Prior work in regulated or compliance-sensitive financial environments.
• Experience collaborating with engineering and product teams on infrastructure-led or API-based platforms.
• Familiarity with on-chain analytics tools and Web3 growth measurement techniques.
• End-to-end GTM execution in Web3 and fintech environments.
• Customer-centric mindset with strong relationship-building capabilities.
• Structured problem-solving and data-driven decision-making.
• Ability to operate with high autonomy in a founder-close role.
• Executive-ready communication and stakeholder management.
• Bias toward action, learning, and iteration in ambiguous environments.
• Must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Skills

• Web3
• Fintech
• Go-To-Market (GTM)
• Blockchain technology
• Stablecoins
• Payments
• Money movement
• Cross-border payments
• Remittances
• On/off-ramps
• Treasury solutions
• Tokenomics
• Incentive design
• Protocol-level growth mechanics
• On-chain analytics tools
• Web3 growth measurement techniques
• Communication skills
• Relationship-building
• Problem-solving
• Data-driven decision-making
• Stakeholder management

Location

• U.S. Bank

Work Type

• Full-time

Experience Level

• 7+ years of experience

Education Level

• Bachelor’s degree in Business, Marketing, Finance, Economics, or related field (or equivalent experience)

Salary/Compensations

• $170,255.00 - $200,300.00

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
• Incentive and recognition programs
• Equity stock purchase
• Pension

About the Company

• At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.
• We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.
• A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.
• Try new things, learn new skills and discover what you excel at—all from Day One.

Equal Opportunity

• U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
• U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.
• U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance.
• U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA).
• Certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.