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About the Role

Samsung Ads is an advanced advertising platform leveraging Samsung’s first-party TV data to connect brands with audiences across all screens. We are redefining the future of digital advertising by connecting brands with audiences in innovative ways. This role will lead product marketing efforts for Samsung TV+ in North America and beyond, shaping the future of our product marketing strategy.

Responsibilities

• Lead B2B Product Marketing for Samsung TV+
• Develop and Execute Strong Go-To-Market that Drives B2B Samsung TV+ Adoption
• Package New and Existing Offerings that Meet Customer Business Objectives
• Build and Refine Value Propositions
• Define the Samsung Product Arc
• Partner Cross-Functionally

Requirements

• 8+ years of experience in leading advertising-related product marketing programs, with a majority spent driving leading product marketing programs in media, programmatic, sponsorship, and/or technology-related ad sales.
• 5+ years of experience in sponsorships, packaging, and/or specialty moment offerings.
• Experience in leading the full lifecycle of B2B, ads, or content product marketing development.
• Successfully developed, launched, and deployed new products, and accelerated adoption of existing products.
• Outstanding cross-functional collaboration, particularly with Business Development, Content/Programming, Engineering, Product, L&D, Monetization, and Sales teams.
• Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
• Bachelor’s degree in a related field (product, marketing, business, media, etc)
• Strong Market Landscape Knowledge: Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms.
• Familiarity with Samsung Ads products.
• Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact.
• Strong written and verbal communication, as well as persuasive presentation skills.
• Exceptionally organized and operationally-focused.

Skills

• CTV/Media/Advertising Product Marketing
• Packaging and Sponsorship
• Product Marketing Lifecycle Ownership
• Successful Product Launches
• Cross-functional collaboration
• Quantitative and GTM Familiarity
• Market Landscape Knowledge
• Samsung Ads products
• Data-driven
• Communication
• Operator

Location

• New York City, NY

Work Type

• Full-time

Experience Level

• Senior

Education Level

• Bachelor's degree

Salary/Compensations

• Base range: $180,000 - $200,000

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 6 months)
• Paid Time Off
• Student Loan Program (after 6 months)
• Wellness Incentives

About the Company

• Samsung Ads is an advanced advertising platform that leverages Samsung’s massive first-party TV data to help brands connect with audiences across all screens.
• With over 200 million Samsung Smart TVs worldwide, we provide advertisers with unparalleled reach and insights into TV viewership.
• We are at the forefront of the connected TV revolution, delivering advertising solutions that are intelligent, innovative, and effective.
• At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce.
• We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves.
• Together, we are building a better tomorrow for our customers, partners, and communities.

Equal Opportunity

• Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
• Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.