Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
Tabby is seeking a Product Marketing Manager to lead the go-to-market strategy for its new global transfers product. This role involves understanding the unique needs of money senders in the UAE, developing targeted messaging, and driving customer acquisition and retention for this critical financial service.
Responsibilities
- Own go-to-market strategy for global transfers, including positioning, messaging, launch sequencing, and corridor-specific planning.
- Conduct in-depth research (quantitative and qualitative) to understand the sender's perspective, motivations, and anxieties.
- Develop and execute strategies to convert existing customers into senders and encourage habitual transfer behavior.
- Create marketing campaigns that resonate with the emotional triggers of sending money, moving beyond traditional rate-and-offer tactics.
- Manage and deploy a marketing budget across various channels and incentives, ensuring accountability for returns.
- Maintain a deep understanding of the competitive landscape and leverage this knowledge to inform strategy.
- Collaborate with brand studio, performance marketing, lifecycle marketing, and product teams to execute marketing initiatives.
- Measure marketing performance honestly, focusing on incrementality, repeat behavior, and meaningful business metrics.
Requirements
- 5+ years of experience in consumer product marketing or growth roles with ownership of outcomes.
- Proven track record of launching a new product into an established category with a unique angle beyond price.
- Ability to simplify complex financial concepts (FX, fees, settlement times, limits) into clear and trustworthy messaging.
- Proficiency in data analysis, including market sizing, cohort curve interpretation, experimental design (holdouts), and result validation.
- Strong writing skills for crafting compelling arguments and messaging.
- Demonstrated cross-functional collaboration skills, including effective interaction with product and engineering teams and briefing creative teams.
- Deep familiarity with the UAE market and its diverse communities.
- Fintech experience, particularly in payments or regulated products, is a plus.
Skills
- Product Marketing
- Growth Marketing
- Go-to-Market Strategy
- Market Research
- Quantitative Analysis
- Qualitative Analysis
- Customer Segmentation
- Messaging Development
- Budget Management
- Competitive Analysis
- Cross-functional Collaboration
- Data Analysis
- Writing
- UAE Market Knowledge
- Fintech
- Payments
Location
- UAE
Work Type
- Full Time
- Flexible working hours
Experience Level
- 5+ years
Benefits
- Relocation Support
- Flexible working hours
- Autonomy and responsibility
- Employee Stock Options (ESOP)
- Health Insurance
- Flexi Perks (monetary benefit for health, well-being, education, or professional development)
About the Company
- Tabby creates financial freedom by reshaping how people shop, earn, and save, empowering over 15 million users to manage their money.
- The company's core offering allows shoppers to split payments interest-free, utilized by over 40,000 global brands and small businesses.
- Tabby accelerates partner growth by providing flexible payment solutions online and in-store.
- The company generates over $10 billion in annual transaction volume for its partners.
- Tabby is recognized as the leading FinTech in the GCC region, known for its high ratings, positive reviews, and rapid growth.
- Launched in 2019, Tabby has secured over $1 billion in funding and achieved a valuation of $4.5 billion.