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About the Role

The CRM Specialist will build and execute a comprehensive CRM and lifecycle marketing program to drive booking growth. This role focuses on converting customer data and campaign testing into actionable strategies for acquisition, retention, and rebooking across corporate locations.

Responsibilities

• Develop and maintain the CRM and lifecycle campaign framework including target audiences and reporting requirements
• Create acquisition, retention, rebooking, and win-back campaigns with defined objectives and success measures
• Manage audience segments, journey logic, frequency rules, and campaign workflows within the CRM platform
• Track campaign impact on bookings, customer engagement, and store-level performance
• Document repeatable CRM processes, campaign briefs, and testing procedures
• Execute and optimize campaigns across email, SMS, and push notifications
• Develop and implement A/B testing plans with clear hypotheses and success criteria
• Prepare performance summaries identifying insights, risks, and recommended actions
• Collaborate with Growth & Revenue Marketing to align CRM plans with commercial priorities
• Utilize AI tools to support campaign briefing, copy development, and performance analysis

Requirements

• 3+ years of experience in CRM, lifecycle, growth marketing, or marketing automation
• Hands-on experience with a CRM or marketing automation platform
• Experience creating customer journeys, audience segments, and performance reporting processes
• Experience designing A/B tests and making data-informed recommendations
• Ability to create structure and repeatable workflows in a fast-paced environment
• Strong written communication, organization, and cross-functional coordination skills
• Successful completion of a criminal record check

Skills

• CRM management
• Lifecycle marketing
• Marketing automation
• Braze
• A/B testing
• Audience segmentation
• Data analysis
• AI-assisted marketing tools
• Campaign performance reporting

Location

• Winnipeg, Canada
• Remote (out-of-province candidates considered)

Work Type

• Full-time
• Permanent

Experience Level

• 3+ years of experience

Education Level

• Bachelor’s degree in Marketing, Business, Communications, or a related field is considered an asset

Salary/Compensations

• Competitive salary

Benefits

• 401(k) and benefits (medical, dental, vision, and basic life insurance)
• Employee assistance program (EAP)
• Paid time off
• Ongoing learning and training
• Free game play and employee discounts
• Fun and dynamic work environment
• Casual dress code
• On-site parking

About the Company

• Activate is a technology company that fuses gaming, fitness, and social experiences.
• The company operates across Canada, the US, and international markets.

Equal Opportunity

• Activate is an equal opportunity employer.
• Committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities.