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About the Role

Bell Média is seeking a Senior Manager, Market Analysis and Strategic Planning, with a highly analytical and strategic mindset, to help shape the future of its advertising solutions. The successful candidate will serve as a key strategic partner to leadership, leveraging market data, quantitative analysis, financial modeling, and business insights to identify growth opportunities, inform corporate planning, and support high-impact decisions within the advertising media ecosystem.

Responsibilities

Develop data-driven strategic recommendations to support advertising revenue growth, product innovation, pricing strategy, and long-term business planning.
Monitor and analyze trends in advertising media, television, streaming, digital video, programmatic advertising, retail media, ad tech, and audience measurement.
Evaluate competitive shifts, emerging business models, market changes, and advertiser demand signals to identify opportunities and risks.
Lead market sizing studies, forecasting, scenario planning, and business case development to support strategic decisions and investment priorities.
Perform advanced financial and quantitative analysis to evaluate revenue opportunities, partnerships, product investments, and business initiatives.
Develop forecast models, ROI analyses, revenue projections, and business cases to support planning and prioritization.
Analyze advertising market performance, pricing trends, inventory dynamics, audience behavior, client demand, and revenue drivers.
Translate complex datasets and market insights into clear, executive-ready recommendations.
Collaborate with Revenue Management, Audience Insights, Product, Finance, Programming, and Sales teams to ensure strategy and execution alignment.
Partner with Revenue Management on pricing, yield, inventory, and revenue optimization opportunities.
Collaborate with Audience Insights and Product teams to evaluate new advertising solutions, data products, and monetization potential.
Support Finance and Programming teams with business cases, forecasts, and content monetization analyses.
Partner with Sales teams to identify market growth opportunities, strengthen client value propositions, and support key business initiatives.
Develop KPI frameworks and reporting methodologies to track strategic initiatives and business performance.
Prepare executive-level presentations, briefing documents, and recommendations to inform senior leadership discussions.
Identify opportunities for improvement in planning processes, analytical rigor, decision quality, and organizational alignment.
Act as a strategic bridge between teams, helping to translate actionable insights into concrete actions.

Requirements

A business degree is required or strongly recommended. Education in related disciplines such as business, economics, finance, statistics, mathematics, engineering, or data analytics will also be considered.
An MBA, CFA designation, or equivalent high-level business or finance certification is desirable.
7 to 10+ years of experience in progressively senior roles within strategy, market analysis, business development, management consulting, investment banking, finance, advertising, media, telecommunications, or other related analytical functions.
Experience in the advertising media sector is highly desired, including areas such as video, digital, streaming, programmatic advertising, audience data, audience measurement, or ad tech.
Proven experience developing financial models, forecasts, market analyses, business cases, and strategic recommendations.
Experience collaborating with senior stakeholders and communicating complex analyses concisely and in a business-oriented manner.
Exceptional analytical, quantitative, and problem-solving skills with a high degree of attention to detail.
Advanced financial modeling, forecasting, scenario planning, and business case development skills.
Ability to synthesize large volumes of market, financial, customer, and performance data into actionable insights.
Deep proficiency in Excel and PowerPoint; experience with data visualization and business intelligence tools, SQL, or data analysis platforms is an asset.
Strong understanding of advertising economics, media monetization, market dynamics, and revenue drivers.
Strategic mindset with a strong business acumen and the ability to connect market trends to business implications.
Ability to manage ambiguity and solve complex business problems with few precedents.
Excellent communication, storytelling, and executive presentation skills.
Ability to influence outcomes through collaboration, credibility, and fact-based recommendations.
High degree of curiosity, proactivity, and comfort working in a fast-paced, evolving, multidisciplinary environment.
Adequate knowledge of French is required for positions offered in Quebec.

Skills

Market Analysis
Strategic Planning
Financial Modeling
Forecasting
Business Case Development
Quantitative Analysis
Data Synthesis
Excel
PowerPoint
Data Visualization (asset)
Business Intelligence Tools (asset)
SQL (asset)
Data Analysis Platforms (asset)
Advertising Economics
Media Monetization
Market Dynamics
Revenue Drivers
Communication
Storytelling
Executive Presentations
Collaboration
Problem-Solving

Location

Toronto, Ontario, Canada

Work Type

Hybrid
Permanent
Full-time

Experience Level

Senior
7-10+ years

Education Level

Business Degree
MBA (desirable)
CFA (desirable)

Benefits

Competitive salary
Comprehensive benefits program
Medical, dental, vision, and mental health care
35% discount on Bell services
Exclusive partner offers
Flexible work hours

About the Company

Bell is building a more connected future with world-class networks, AI-powered solutions, and digital experiences that enhance how people live, work, and play every day.
Bell Media is at the forefront of one of the most exciting and rapidly evolving industries, creating and distributing the best Canadian and international content across digital media, television, radio, and out-of-home platforms.
Bell Media is a team of passionate and driven innovators who overcome obstacles and expand the reach of entertainment Canadians love.
Bell Media is redefining digital connections and inventing next-generation services, propelling the company to new heights while unlocking untapped potential and broadening customer horizons.
Bell is one of Canada's Top 100 Employers.

Equal Opportunity

Bell is committed to fostering an inclusive and accessible work environment where all team members feel valued, respected, supported, and included.
Bell is committed to ensuring transparency in its recruitment process.
We encourage individuals who may require accommodation during the hiring process to inform us.
To make a confidential request, email your hiring manager directly or recruit@bell.ca to make the necessary arrangements.
If you have questions or comments regarding accessibility at Bell, please fill out the accessibility feedback form or visit our accessibility page for other ways to connect with us.