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About the Role

Bell Media is seeking a highly analytical and strategic Senior Manager, Market Analysis & Strategic Planning to help shape the future of the advertising business. This individual will serve as a key strategic partner to leadership, using market intelligence, quantitative analysis, financial modelling, and commercial insight to identify growth opportunities, inform business planning, and support high-impact decisions across the advertising media ecosystem.

Responsibilities

Develop fact-based strategic recommendations to support advertising revenue growth, product innovation, pricing strategy, and long-range business planning.
Monitor and analyze trends across advertising media, television, streaming, digital video, programmatic, retail media, ad technology, and audience measurement.
Assess competitive developments, emerging business models, market shifts, and advertiser demand signals to identify opportunities and risks.
Lead market sizing, forecasting, scenario planning, and business case development to support strategic decisions and investment priorities.
Perform advanced financial and quantitative analyses to evaluate revenue opportunities, partnerships, product investments, and commercial initiatives.
Build forecasting models, ROI analyses, revenue projections, and financial business cases to support planning and prioritization.
Analyze advertising market performance, pricing trends, inventory dynamics, audience behaviour, customer demand, and revenue drivers.
Translate complex datasets and market information into clear, executive-ready recommendations.
Work cross-functionally with Revenue Management, Audience Insights, Product, Finance, Programming, and Sales to align strategy with execution.
Partner with Revenue Management on pricing, yield, inventory, and revenue optimization opportunities.
Collaborate with Audience Insights and Product teams to evaluate new advertising solutions, data products, and monetization potential.
Support Finance and Programming teams with business cases, forecasts, and content monetization analysis.
Partner with Sales leadership to identify market growth opportunities, strengthen client-facing narratives, and support key commercial initiatives.
Develop KPI frameworks and reporting approaches to track strategic initiatives and business performance.
Prepare executive-level presentations, briefing materials, and recommendations for senior leadership discussions.
Identify opportunities to improve planning processes, analytical rigour, decision quality, and organizational alignment.
Act as a strategic connector across teams, helping convert insights into action.

Requirements

Business degree required or strongly preferred; related disciplines such as Commerce, Economics, Finance, Statistics, Mathematics, Engineering, or Data Analytics will also be considered.
MBA, CFA, or equivalent advanced business or finance designation preferred.
7–10+ years of progressively responsible experience in strategy, market analysis, corporate development, management consulting, investment banking, finance, advertising, media, telecommunications, or related analytical roles.
Experience in the advertising media space is strongly preferred, including exposure to video, digital, streaming, programmatic, audience data, measurement, or ad technology.
Demonstrated experience building financial models, forecasts, market analyses, business cases, and strategic recommendations.
Experience working with senior stakeholders and communicating complex analysis in a concise, business-oriented manner.
Exceptional analytical, quantitative, and problem-solving skills, with strong attention to detail.
Advanced financial modelling, forecasting, scenario analysis, and business case development skills.
Ability to synthesize large volumes of market, financial, customer, and performance data into actionable insights.
Strong proficiency in Excel and PowerPoint; experience with data visualization, BI tools, SQL, or analytics platforms is an asset.
Strong understanding of advertising economics, media monetization, market dynamics, and revenue drivers.
Strategic thinker with strong commercial judgment and the ability to connect market trends to business implications.
Comfortable navigating ambiguity and solving complex business problems with limited precedent.
Strong executive communication, storytelling, and presentation skills.
Able to influence outcomes through collaboration, credibility, and fact-based recommendations.
Highly curious, proactive, and comfortable working in a fast-moving, cross-functional environment.
Adequate knowledge of French is required for positions in Quebec.

Skills

Market intelligence
Quantitative analysis
Financial modelling
Commercial insight
Advertising media trends
Television
Streaming
Digital video
Programmatic
Retail media
Ad technology
Audience measurement
Competitive analysis
Business case development
Forecasting
Scenario planning
Revenue opportunity evaluation
Partnership analysis
Product investment analysis
Commercial initiative analysis
ROI analysis
Revenue projection
Pricing trends analysis
Inventory dynamics analysis
Audience behaviour analysis
Customer demand analysis
Revenue driver analysis
Data synthesis
Executive communication
Cross-functional collaboration
Pricing strategy
Yield optimization
Inventory optimization
Revenue optimization
New advertising solutions evaluation
Data product evaluation
Monetization potential evaluation
Content monetization analysis
Sales strategy
KPI framework development
Reporting
Strategic initiative tracking
Business performance tracking
Presentation development
Briefing material preparation
Planning process improvement
Analytical rigour
Decision quality improvement
Organizational alignment
Strategic connection
Insight to action conversion
Excel
PowerPoint
Data visualization
BI tools
SQL
Analytics platforms
Advertising economics
Media monetization
Market dynamics
Strategic thinking
Commercial judgment
Problem-solving
Ambiguity navigation
Storytelling
Influence
Curiosity
Proactiveness

Location

Canada
Ontario
Toronto

Work Type

Hybrid
Management
Regular - Full Time

Experience Level

Senior Manager
7-10+ years

Education Level

Business degree
MBA
CFA

Benefits

Medical benefits
Dental benefits
Vision benefits
Mental health benefits
35% discount on services
Exclusive partner offers

About the Company

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.
We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.
Bell Media is part of Bell, one of Canada's Top 100 Employers.

Equal Opportunity

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team.
We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements.
If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.