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About the Role

The VP, Marketing Effectiveness manages a large, cross-client analytics team, demonstrating industry-leading capabilities. This role is responsible for all team output, successful client delivery, and establishing/advocating vision and strategy for the team.

Responsibilities

• Leads a cross-functional team performing and delivering data requirements, dashboards, custom and ad hoc analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis).
• Understands the client’s business and develops innovative problem-solving approaches; presents deliverables that articulate business value/impact.
• Steward development of measurement strategies, learning agendas and roadmaps with input from internal stakeholders.
• Empowers direct reports to own their client, relationships, and projects.
• Maintains positive, collaborative partnerships with internal stakeholders and clients.
• Acts as the senior most point of contact for Marketing Effectiveness, adapting to business challenges with agility and direction.
• Exhibits strong analytical, project management, storytelling and communication skills.
• Leads new business efforts to enable business growth and development (new and existing accounts).
• Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices.
• Interacts with leadership/management teams; crafts and implements the vision.
• Manages performance and career growth of junior team members and assists your junior people managers.
• Recruits/retains high-performing individuals.
• Provides thought leadership internally and for clients.
• Authors white papers, POVs and other industry thought capital; Functions as SME in a domain (mobile, performance marketing, ecommerce, web analytics or social).

Requirements

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
• Master's degree preferred
• 12+ years in a quantitative business environment
• 6+ years in marketing analytics with knowledge of the media planning process
• Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms
• Strong organizational skills, political instincts, and proven-leadership ability.
• Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages
• Experience in data visualization (Excel, Tableau, Power BI, Datorama)
• Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing
• Advanced in SQL, Python, or R
• Advanced MS Office Skills (MS Word, Excel, Powerpoint)

Skills

• Data visualization
• Media measurement
• Media planning
• Digital tracking
• MMM
• MTA
• A/B testing
• Match Market testing
• SQL
• Python
• R
• MS Office
• MS Word
• MS Excel
• MS Powerpoint
• Analytical skills
• Project management
• Storytelling
• Communication skills
• Organizational skills
• Leadership ability

Location

• New York

Work Type

• Hybrid
• Full time
• Permanent

Experience Level

• 12+ years in a quantitative business environment
• 6+ years in marketing analytics

Education Level

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
• Master's degree preferred

Salary/Compensations

• $136,000 - $220,000

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

About the Company

• At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.

Equal Opportunity

• Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
• Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.