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About the Role

As an Associate Director on the Marketing Science Measurement and Reporting team, you will develop actionable insights through quantitative analysis, innovative thinking, and industry knowledge to contribute to both tactical and strategic efforts. You will apply your analytical and technical expertise to evolve campaign deliverables that meet client business needs. This role requires managing both people and processes across multiple Marketing Science functions, reporting directly to the Global Director. We are looking for an emerging leader who is comfortable with media data and translating insights into progress against client marketing goals.

Responsibilities

Present findings, insights, and methodological approaches to clients.
Connect across planning, strategy, investment, and technology teams for a holistic understanding of data.
Develop audience definition, creation, and strategy using multiple data sources.
Develop measurement strategies and frameworks, set benchmarks, oversee reporting, and surface actionable insights.
Build advanced dashboards in visualization tools such as PowerBI and Tableau.
Contribute to the Data and Technology Test and Learn roadmap, prioritizing initiatives tied to business impact.
Draft POVs and internal thought leadership on emerging technologies, platforms, and data capabilities.
Stay current on industry trends through ongoing research and training.
Build a deep understanding of the client’s strategic priorities, key initiatives, and competitive positioning.
Construct clear, compelling, and actionable narratives using sophisticated analytics techniques.
Participate in measurement plan development and execution, including marketing mix modeling and unified measurement approaches.
Ensure timely delivery of all scheduled and ad hoc deliverables.
Recommend and implement research to support consumer insight gathering and strategic planning.
Identify opportunities to continuously improve processes.
Lead, mentor, and develop analysts and managers.
Present reports, POVs, and other materials to clients regularly, both remotely and in person.
Contribute to consumer segmentation and audience identification processes.
Design tests to measure the incremental impact of media on business outcomes.
Integrate technology initiatives into the broader learning agenda, ensuring insights ladder up to measurable business outcomes.

Requirements

5 to 7+ years of experience, preferably in marketing analytics.
Demonstrated knowledge in audience-based marketing and data-driven advertising.
Strong analytical and critical thinking skills with the ability to clarify and resolve strategic and operational issues related to data.
Proven leadership ability and strong client relationship experience.
Excellent communication and presentation skills; ability to translate complex data findings into clear, compelling marketing strategies.
Familiarity with current data privacy regulations and evolving identity solutions.
Ability to train and coach colleagues across areas including analysis, project management, and business writing.
Comfortable working in ambiguous situations.
Ability to think logically and apply quantitative techniques to problems such as campaign analysis, optimization, data management, and predictive modeling.
Bachelor’s degree in math, economics, engineering, social sciences, finance, or business/marketing.
Agency-side media campaign planning experience is a plus.

Skills

MS Excel
PowerPoint/Keynote
DCM
DV360
IAS/Moat
Facebook Advanced Analytics
Google ADH
Google Analytics
Adobe
Acxiom
Experian
Clickstream
Location
IRI
LiveRamp
GfK
MRI
Simmons
Scarborough
IMS
Nielsen
comScore
Kantar
Lucid
Power BI
Tableau
Datorama
Alteryx
SQL

Location

California

Work Type

Hybrid

Experience Level

Associate Director
1 or more years of management experience

Education Level

Bachelor’s degree

Salary/Compensations

$70,000.00-$135,000.00

About the Company

Omnicom is committed to hiring and developing exceptional talent.
We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
We strongly believe that celebrating what makes us different makes us better together.
Join us—we look forward to getting to know you.
We will process your personal data in accordance with our Recruitment Privacy Notice.

Equal Opportunity

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.