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About the Role

FanDuel is seeking a CRM Operations Associate to execute CRM communication strategy and marketing initiatives. This role supports customer engagement programs with increased ownership and strategic responsibility, offering exposure to product and engineering teams for communication optimization. It's an opportunity to lead projects and elevate revenue-driving marketing initiatives.

Responsibilities

• Lead and manage individual CRM projects from conception to completion.
• Partner with cross-functional stakeholders to identify communication optimization opportunities and drive innovation.
• Collaborate to build key marketing campaigns that drive customer engagement and high-value actions.
• Help define the customer marketing strategy & roadmap to achieve engagement, retention, and reactivation goals.
• Develop communication personalization at scale across all marketing campaigns.
• Support broader CRM calendar management and contribute to strategic planning.
• Contribute to planning and managing the customer proposition calendar.
• Cultivate extensive knowledge of segmentation strategy.
• Aid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns.
• Conduct A/B testing to track business impacts, analyzing data and extracting key insights.
• Utilize campaign, channel and client data to inform planning.
• Clearly communicate key learnings, actionable insights, and recommend new optimization opportunities to leadership.
• Contribute to QA efforts on all CRM channels to ensure accuracy and adherence to best practices.
• Become a systems expert in marketing tech systems, aiding in execution, creation, email coding, campaign setup, QA, deployment, channel optimization, and reporting.
• Perform other duties as assigned by the Company.

Requirements

• 1-3 years of experience in email and/or mobile marketing, with experience creating and managing gaming campaigns from start to finish.
• Meticulous attention to detail, outstanding organizational skills, strong project management capabilities.
• Ability to multi-task and prioritize multiple initiatives simultaneously.
• Experience running and analyzing marketing campaigns, timelines and deployment in a robust gaming business environment.
• Excellent team player with strong collaborative skills and the ability to work cross-functionally.
• Self-starter and a quick learner with strategic thinking abilities.
• Strong understanding of HTML and CSS with advanced technical capabilities.
• Comfortable with querying and logic for data analysis.
• Has a positive attitude and loves opportunities to collaborate with others and drive innovation.
• Willing to work nontraditional hours, including weekends and evening shifts to support operations.

Skills

• Email marketing
• Mobile marketing
• Gaming campaigns
• Project management
• Data analysis
• HTML
• CSS
• SQL (a plus)
• Photoshop (preferred)
• Marketing communications metrics
• Player engagement patterns
• Braze (strongly preferred)
• Xtremepush (strongly preferred)
• Movable Ink (strongly preferred)

Location

• New York
• Los Angeles
• Atlanta
• Jersey City
• Canada
• Scotland

Work Type

• Hybrid
• Full-time

Experience Level

• 1-3 years

Education Level

• Bachelor's Degree preferred

Salary/Compensations

• $31.73 - $39.90 USD per hour

Benefits

• Array of health plans (some as low as $0 per paycheck)
• Programs for fertility and family planning
• Mental health support
• Fitness benefits
• Generous paid time off (PTO & sick leave)
• Annual bonus
• Long-term incentive opportunities
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) matching program
• Short-term or long-term incentive compensation
• Cash bonuses
• Stock program participation
• 14 paid company holidays
• Paid sick time

About the Company

• FanDuel Group is the premier mobile gaming company in the United States and Canada.
• FanDuel Group consists of America’s #1 Sportsbook (FanDuel Sportsbook), its leading iGaming platform (FanDuel Casino), FanDuel Racing, and its daily fantasy sports product.
• FanDuel Group also operates FanDuel TV and FanDuel TV+.
• The company has a presence across all 50 states, Canada, and Puerto Rico.
• US offices are located in New York, Los Angeles, Atlanta, and Jersey City.
• Global offices include Canada, Scotland, Ireland, Portugal, Romania, and Australia.
• FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator.

Equal Opportunity

• FanDuel is an equal opportunities employer and believes in equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law.
• FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities.