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About the Role

Kepler is seeking a strategic, high-impact Senior Director of Product Marketing to lead the commercialization and market adoption of our proprietary technology platform, the Kepler Intelligence Platform (Kip). This leadership role bridges the gap between technical innovation and market execution, owning the end-to-end go-to-market (GTM) strategy, product positioning, and commercialization frameworks for new products and features. You will champion Kip's adoption, translating complex technical capabilities into compelling, revenue-driving narratives and leading cross-functional initiatives to drive engagement and business growth.

Responsibilities

Architect and execute the end-to-end go-to-market playbook for all new products, features, and major updates introduced to Kip.
Proactively analyze platform data alongside product teams to identify gaps in user adoption, establishing marketing intervention frameworks, updated training modules, and strategic feature repositioning to maximize internal and external utilization.
Partner closely with Marketing and PR teams to author external product announcements, draft press releases, and pitch narratives that position Kip at the cutting edge of marketing technology.
Build comprehensive internal buzz, education, and change management strategies around platform updates to ensure Kepler's global client-facing teams are proud and evangelizing Kip's features.
Collaborate directly with account teams to capture product effectiveness data, translating platform metrics into highly credible, external-facing case studies.
Arm client-facing and business development teams with world-class sales collateral, capabilities decks, and objection-handling materials to confidently pitch Kip's unique value proposition.
Act as a critical feedback loop, serving as the "voice of the market" back to Product Management and Engineering to ensure our technical roadmap directly aligns with client demand and agency growth.

Requirements

8+ years of experience in product marketing, brand strategy, or commercialization roles, with a heavy emphasis on B2B SaaS, AdTech, MarTech, or programmatic data solutions.
Deep familiarity with the modern agency or media ecosystem (experience within holding companies or networks like WPP, Publicis, or Omnicom is highly desirable).
Demonstrated experience designing and scaling comprehensive product launch playbooks from scratch.
Exceptional written communication skills, with specialized experience writing marketing communications, external messaging frameworks, and executive-level presentations.
Strong data literacy; comfortable leveraging user metrics, adoption data, and performance analytics to influence product and marketing choices.
A firm grasp on the deployment and practical applications of AI tools within media or business contexts.

Skills

Product Marketing
Brand Strategy
Commercialization
B2B SaaS
AdTech
MarTech
Programmatic Data Solutions
Go-to-Market (GTM) Strategy
Product Positioning
Messaging
Storytelling
Cross-functional Leadership
Data Analysis
AI Tools
Sales Enablement
Marketing Communications
Executive Presentations

Location

NYC
Philadelphia

Work Type

Hybrid

Experience Level

Senior Director
8+ years

Salary/Compensations

Base Salary: $160,000 - $170,000
Target Annualized Discretionary Bonus: 10% ($16,000 - $17,000)
Target Total Cash: $176,000 - 187,000

Benefits

Healthcare/Dental/Vision
Unlimited PTO
401k Contributions
$75/mo Wellness Stipend
$100/mo Mobile Phone Stipend
$50/mo Internet Stipend
$500/yr Annual Learning Stipend
$2,000/yr Annual Tuition Stipend
One-time $200 New Hire Home Office Equipment Stipend
Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
Annual Work From Anywhere 4 weeks per year

About the Company

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers.
We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-

Equal Opportunity

Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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