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About the Role

The Brand Marketing Manager is responsible for managing and supporting Bumble Bee’s current product portfolio through brand strategy, media execution, segment planning, consumer and portfolio insights, sales tools, e-commerce support, trend scouting, and sustainable sourcing marketing. This role translates brand and consumer priorities into clear plans, tools, communications, and executional support that strengthen brand relevance, improve portfolio performance, support customer engagement, and advance the company’s positioning as a trusted seafood brand.

Responsibilities

Manage day-to-day marketing support for assigned current products, including product positioning, packaging updates, claims, selling materials, and consumer-facing messaging.
Monitor product performance, distribution, velocity, competitive activity, and consumer feedback to identify opportunities to improve performance across the existing portfolio.
Partner with Sales, Category Management, Insights, Supply Chain, Regulatory, and other cross-functional teams to support current product priorities and ensure brand consistency across channels.
Support development and execution of brand plans that align with Bumble Bee’s business goals, consumer needs, brand positioning, and portfolio priorities.
Translate brand strategy into clear marketing briefs, messaging priorities, campaign assets, packaging direction, sales tools, and internal communication materials.
Help maintain consistent brand voice, visual identity, product claims, and consumer messaging across retail, digital, e-commerce, social, media, and sales channels.
Support media planning and execution across appropriate paid, owned, and earned channels to build awareness, engagement, and consideration for assigned brands and products.
Partner with agency and internal teams on campaign briefs, media calendars, creative asset development, trafficking needs, budget tracking, and performance reporting.
Review media and campaign results to identify optimization opportunities and connect learnings back to brand plans and future activation decisions.
Support segment-level strategy by helping define consumer targets, need states, usage occasions, channel opportunities, and portfolio priorities for current product lines.
Use consumer research, syndicated data, retailer data, portfolio performance, and competitive insights to identify growth opportunities, risks, and recommended actions.
Prepare concise insight summaries and recommendations that help guide brand decisions, sales conversations, product support, and communication priorities.
Develop and maintain sales tools, sell sheets, customer presentation content, product information, claims support, and other materials that help Sales communicate brand priorities and product value.
Scout and communicate relevant consumer, food, seafood, retail, e-commerce, sustainability, and cultural trends that may influence brand positioning, product communication, and portfolio opportunities.
Support current product e-commerce needs, including product content, imagery coordination, digital shelf information, search-friendly messaging, and consistency across retailer and marketplace platforms.
Partner with internal stakeholders to translate Bumble Bee’s sustainable sourcing commitments into accurate, compelling, and brand-appropriate marketing messages, claims support, and communication materials.
Performs other job-related duties and special projects as assigned.

Requirements

Minimum 5 years of experience in brand management, trade marketing, or related roles in Consumer Packaged Goods
BA/BS in Business, Marketing or related field required
Experience executing marketing plans and supporting go-to-market strategies
Strong analytical skills with ability to translate data into actionable insights
Experience working with cross-functional teams and Sales organizations
Strong communication and organizational skills

Skills

Brand strategy
Media execution
Segment planning
Consumer and portfolio insights
Sales tools
E-commerce support
Trend scouting
Sustainable sourcing marketing
Analytical skills
Cross-functional collaboration
Marketing judgment
Communication skills
Organizational skills

Experience Level

Minimum 5 years of experience

Education Level

BA/BS in Business, Marketing or related field

Salary/Compensations

$120,000 - $140,000 annually

Benefits

Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan with company match
HSA & FSA
Life insurance and disability insurance
Other voluntary benefits
Paid time-off
Sick-flex time
12 company paid holidays
Eligible to participate in Team member Profit Sharing Plan

About the Company

The Bumble Bee Seafood Company is passionately pursuing its purpose of feeding people’s lives through the power of the ocean.
We are an iconic 125-year-old year-old fishing company that consistently aims to deliver delicious, healthy, and affordable food to consumers while working hard to find new ways to protect the ocean and those that rely on it.
Bumble Bee is firmly anchored in a commitment to connect the world to the ocean by re-defining sourcing, producing, and enjoying products from and inspired by the ocean.
Bumble Bee’s full line of seafood and specialty protein products are marketed in the U.S., Canada and over 50 markets globally under leading brands including Bumble Bee®, Brunswick®, Clover Leaf®, Snow’s®, and Beach Cliff®.

Equal Opportunity

Bumble Bee Foods, LLC is an Equal Opportunity Employer/ Affirmative Action employer.
Employment decisions are based on merit, qualifications, and business needs.
We do not discriminate based on race (including hair texture and protective hairstyles), color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, medical condition, veteran status, or any other protected status under federal, state, or local law.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability.
To request accommodation, contact Bumble Bee Foods, LLC Human Resources Representative.