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About the Role

Wattpad's Finance team is seeking a Business Finance (FP&A) Manager to own the P&L for Wattpad's overall business, driving improvements in efficiency and profitability through ROI-driven decision making. This role evaluates all spend and investments based on the value they return to the business.

Responsibilities

• Own the Wattpad P&L end-to-end, identifying business inefficiencies and driving profitability-improvement initiatives with an ROI-first mindset.
• Lead the Annual Operating Plan (AOP) and strategic planning processes, building and maintaining P&L forecasts and financial models.
• Own budget management, cost control, and efficiency for all technology spend, partnering with Engineering, IT, Security, and vendors.
• Drive cost efficiency and ROI improvement for Marketing, Content, and Paid Content subscription spend, partnering with Marketing and Content teams.
• Evaluate investments, initiatives, and vendor contracts on an ROI basis, building business cases and conducting post-investment reviews.
• Act as a trusted finance business partner to leaders across Wattpad, delivering actionable insights on revenue, cost drivers, and margin improvement.
• Leverage Google Workspace (GWS) and Claude AI to automate reporting, accelerate analysis, and enhance financial modeling and planning productivity.
• Provide ad hoc financial analysis and decision support to Corporate Finance and leadership.

Requirements

• Minimum of 5 years’ FP&A, business finance, or corporate finance experience, including hands-on P&L management, budgeting/forecasting, and financial modeling.
• Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Workspace (GWS).
• Demonstrated interest in applying AI tools such as Claude AI to finance workflows.
• Excellent communication and collaboration skills, with the ability to influence stakeholders across functions and levels.
• Ability to work under tight deadlines with a high level of accuracy.
• Solid understanding of P&L structure, ROI analysis, and budget/cost management across technology spend.
• Bachelor’s degree in Finance, Accounting, Business, or a related field.

Skills

• P&L management
• Budgeting
• Forecasting
• Financial modeling
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Workspace (GWS)
• Claude AI
• ROI analysis
• Cost control
• Vendor negotiations
• Marketing ROI analysis
• Subscription-based business models

Location

• Toronto

Work Type

• Hybrid

Experience Level

• Minimum of 5 years’ experience

Education Level

• Bachelor’s degree in Finance, Accounting, Business, or a related field.

Salary/Compensations

• $110,000 - $135,000 a year

Benefits

• Career development
• Mentorship
• Top industry health benefits, including vision and dental
• Health/wellness account
• RRSP Contributions (Canada)
• 401K Contributions (USA)
• Generous vacation
• Maternity/Parental leave top-up program
• Corporate discount for gym memberships
• Work from almost anywhere in the world for part of the year
• Winter break shutdown

About the Company

• Wattpad's vision is to entertain and connect the world through stories.
• A leading global webnovel platform, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans.
• Wattpad is part of WEBTOON Entertainment’s IP & Creator Ecosystem, where approximately 155 million monthly active users discover incredible stories in multiple formats.
• Wattpad is part of the WEBTOON Entertainment family of brands, home to some of the world's largest storytelling platforms.
• Entrepreneurs and Do-ers.
• We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.
• We are obsessed with our users, solving complex problems and maximizing flow, learning constantly, building the next great storytelling product, finding the greatest stories ever told, dogs (and cats), coffee, and good snacks.
• We work autonomously, collaboratively, respectfully, balancing with work, family, and play...and all while having a great time.

Equal Opportunity

• Wattpad is an equal opportunity employer. We do not discriminate.
• Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
• We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.