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About the Role

We are seeking a creative and results-driven Social & Paid Marketing Executive to join our Marketing team. This role focuses on managing our social presence, creating compelling content for LinkedIn, and supporting paid media campaigns to generate demand and strengthen our brand.

Responsibilities

• Create and manage social media content, with a primary focus on LinkedIn, ensuring alignment with brand messaging and campaign objectives.
• Develop engaging social-first content including posts, carousels, videos, employee advocacy programmes and thought leadership content.
• Own and manage the social content calendar, ensuring a consistent and strategic approach across channels.
• Work with marketing and sales teams to identify stories, insights and content opportunities for social and paid campaigns.
• Adapt content for different audiences, sectors and stages of the buyer journey.
• Support the planning, setup and optimisation of paid campaigns across LinkedIn, search, display and other digital channels.
• Write and refine PPC ad copy and paid social creative that drives engagement, clicks and conversion.
• Monitor social media conversations, trends and platform developments to identify opportunities and best practice.
• Analyse content and campaign performance using platform insights and audience data, making recommendations to improve reach, engagement and lead generation.
• Use SEO and digital content best practices to maximise content visibility and effectiveness.
• Work closely with designers, digital marketing specialists and external agencies to deliver high-quality campaigns and content.
• Test, learn and optimise content formats, messaging and campaign approaches to continually improve results.
• Understand how digital marketing campaigns work across a variety of paid media platforms.

Requirements

• Have experience managing social media channels and creating engaging content for business audiences.
• Have a strong understanding of LinkedIn and what successful B2B social content looks like.
• Are an excellent writer with the ability to adapt tone and messaging for different audiences.
• Have experience supporting or managing paid campaigns across LinkedIn, PPC or other digital advertising platforms.
• Understand how to use data, insights and performance metrics to shape content and campaign decisions.
• Are comfortable managing multiple projects and deadlines in a fast-paced environment.
• Enjoy collaborating with a variety of stakeholders and building relationships across the business.
• Must be based in the UK and willing to complete relevant security checks.

Skills

• Social media management
• Content creation
• LinkedIn marketing
• Paid media campaigns
• PPC advertising
• SEO
• Digital content best practices
• Data analysis
• Performance metrics
• B2B marketing (desirable)
• Social media management platforms
• Analytics platforms
• Advertising platforms

Location

• Home-Based
• Occasional travel to Aylesbury, Cambridge, and London required

Work Type

• Home-Based
• Flexible working

Experience Level

• Depending on experience

Salary/Compensations

• Circa £34,000 per annum
• Generous annual bonus (circa 20%)

Benefits

• Generous annual bonus scheme (circa 20%)
• 6% company pension
• Private healthcare
• Gym/wellbeing contribution
• Cycle to Work scheme
• Enhanced family-friendly policies
• Paid volunteering opportunities
• Flexible working and support for continual learning and development

About the Company

• Esri UK is the country's leading geospatial technology company, helping organisations understand the relationship between people, places and data to solve real-world problems that affect communities, businesses and the environment each and every day.
• Our technology helps organisations understand what's happening, why it's happening and what action to take next.
• We're a growing, ambitious business with a strong culture, a passion for innovation and a commitment to developing our people.
• Our Marketing team plays a key role in bringing our brand to life through compelling content, thought leadership and campaigns that inspire engagement and drive growth.

Equal Opportunity

• Esri UK is an equal opportunity employer.
• We recognise the importance and value of having a diverse and inclusive workforce and the benefits this brings to both our employees and our customers.