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About the Role

We are seeking a high-impact, commercially driven Product Portfolio Marketing Manager to shape and execute go-to-market strategy for the Mastercard Open Finance & Developer Experience portfolio across priority markets. This role partners closely with Open Finance & Developer Experience business leadership, product, sales, and regional marketing teams to translate product strategy and capabilities into clear, differentiated value propositions, scalable use cases, and revenue-driving growth programs. Play a key role in advancing Mastercard’s leadership position in Open Finance and embedded financial services.

Responsibilities

Define and evolve portfolio-level open finance messaging and value propositions grounded in customer needs, buyer personas, and market trends
Translate product capabilities into commercially meaningful use cases and solution narratives
Ensure consistency and differentiation across products and markets
Partner with product to shape roadmap inputs based on market and customer insights
Support development of use case playbooks and core GTM assets to drive adoption across priority markets
Support Tier 1 product launches and own end-to-end go-to-market for Tier 2/3 launches (positioning, naming, and execution)
Partner with cross-functional teams to ensure coordinated execution across channels and regions
Develop advanced sales enablement assets that clearly articulate value, use cases, and path to revenue
Equip sales teams with buyer-specific messaging tailored to technical and business audiences
Support regional sales teams and business development in driving pipeline, adoption, and revenue growth
Conduct competitive analysis, customer research, and trend monitoring to inform positioning and strategy
Leverage data to identify opportunities, refine messaging, and strengthen market differentiation
Partner with campaign, digital, and field marketing teams to activate integrated, insight-driven campaigns
Ensure all content and campaigns reflect priority use cases and portfolio strategy
Oversee development of web, blog and social content and key marketing assets
Manage agency partners and budgets to deliver high-quality assets and campaigns
Track and report on campaign performance and GTM effectiveness, optimizing based on results
Maintain portfolio documentation and product inventory

Requirements

Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services
Proactive, entrepreneurial mindset with a strong learning orientation; continuously identifies opportunities to drive innovation and accelerate growth in fast-paced environments
Proven ability to build compelling positioning and value propositions across multiple markets
Experience developing use-case-led marketing and sales enablement
Track record of executing product launches and integrated marketing campaigns
Strong cross-functional leadership skills across global, multi-cultural and remote product, sales, and regional teams
Analytical mindset with ability to turn insights into actionable GTM strategies
Strong understanding of Open Finance ecosystems and competitive landscape a plus
Abide by Mastercard’s security policies and practices
Ensure the confidentiality and integrity of the information being accessed
Report any suspected information security violation or breach
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines

Skills

Product Marketing
Portfolio Marketing
Go-to-Market Strategy
Open Finance
Developer Experience
B2B Technology
Financial Services
Product Management
Sales Enablement
Marketing Campaigns
Competitive Analysis
Customer Research
Trend Monitoring
Data Analysis
Content Development
Program Management
Agency Management
Budget Management
Cross-functional Leadership
Information Security

Location

Purchase, New York

Work Type

Full-time

Experience Level

Mid-level

Salary/Compensations

$135,000 - $222,000 USD

Benefits

Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
Flexible spending account and health savings account
Paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
80 hours of Paid Sick and Safe Time
25 days of vacation time
5 personal days
10 annual paid U.S. observed holidays
401k with a best-in-class company match
Deferred compensation for eligible roles
Fitness reimbursement or on-site fitness facilities
Eligibility for tuition reimbursement

About the Company

Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
Together with our customers, we’re helping build a sustainable economy where everyone can prosper.
We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.
Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Equal Opportunity

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
We hire the most qualified candidate for the role.
In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.