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About the Role

Mastercard Services Marketing is seeking an experienced B2B Field Marketing Manager to drive North America demand generation, field engagement, and regional campaign execution. This role translates global Services priorities into market-relevant programs supporting pipeline creation, sales acceleration, and customer engagement.

Responsibilities

• Manage and execute in-market campaigns including digital advertising campaigns, virtual events, and sales enablement content development to drive Data & Services sales.
• Contribute to in-market event execution, including branding and content development for US merchant events, and lead event planning and execution.
• Analyze campaign performance against evaluation metrics and communicate outcomes to stakeholders, identifying opportunities for improvement.
• Partner with third parties and internal teams to drive desired outcomes.
• Collaborate with sales and business development teams to align campaign priorities, support target account engagement, optimize lead handoff, and track post-campaign follow-up.
• Plan and manage regional events, trade shows, executive briefings, and other field activities to build brand relevance, deepen customer engagement, and generate qualified leads.
• Own hands-on campaign execution and performance reporting for field events, target account marketing activities, and regional demand generation programs.
• Navigate Mastercard approvals, contracting, budget, and reporting processes with attention to detail and operational discipline.
• Coordinate with regional business owners, country teams, product marketing, partner marketing, customer marketing, and sales teams to deliver integrated programs relevant to North America market needs.

Requirements

• Minimum of 7 years of B2B marketing experience, with strong experience in field marketing, demand generation, account-based marketing, or event-led customer engagement.
• Self-directed, creative, and commercially minded with the ability to proactively bring ideas forward, solve problems, and improve campaign performance and customer engagement.
• Strong writing and messaging skills for field marketing activities, including speaker submissions, presentations, event invitations, campaign localization, promotional copy, and sales enablement materials.
• Proven ability to work effectively in a matrixed marketing organization and build strong relationships with sales, product, regional marketing, and global marketing partners.
• Hands-on experience developing email campaigns, event communications, nurture journeys, and other campaign assets.
• Detail-oriented, well organized, and able to manage multiple programs, stakeholders, timelines, and priorities in a fast-paced environment.
• Analytical and performance-oriented, with the ability to pull, interpret, and present marketing data to inform decisions and communicate results.
• CRM experience required; Salesforce.com experience preferred.
• Marketing automation experience required; Salesforce Marketing Cloud experience preferred.
• Comfortable traveling up to 25% of the time to support North America events, customer engagements, and internal planning moments.

Skills

• Field marketing
• Demand generation
• Account-based marketing
• Event-led customer engagement
• Digital advertising campaigns
• Virtual events
• Webinars
• Sales enablement content development
• Event planning and execution
• Campaign performance analysis
• Stakeholder communication
• Third-party partnership management
• Sales and business development collaboration
• Target account engagement
• Lead management
• Regional event planning
• Trade show management
• Executive briefing coordination
• Brand relevance building
• Customer engagement
• Lead generation
• Campaign execution
• Performance reporting
• Budget management
• Reporting processes
• Cross-functional coordination
• Integrated program delivery
• CRM
• Salesforce.com
• Marketing automation
• Salesforce Marketing Cloud

Location

• North America

Work Type

• Full-time

Experience Level

• Minimum of 7 years of B2B marketing experience

Education Level

• Bachelor’s degree in marketing, business, communications, or a relevant field of study preferred.

Salary/Compensations

• Arlington, Virginia: $135,000 - $222,000 USD
• Atlanta, Georgia: $117,000 - $193,000 USD
• Boston, Massachusetts: $135,000 - $222,000 USD
• Purchase, New York: $135,000 - $222,000 USD

Benefits

• Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• Flexible spending account and health savings account
• Paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
• 80 hours of Paid Sick and Safe Time
• 25 days of vacation time
• 5 personal days
• 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match
• Deferred compensation for eligible roles
• Fitness reimbursement or on-site fitness facilities
• Eligibility for tuition reimbursement

About the Company

• Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
• We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
• Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
• Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company.
• We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences.
• We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

Equal Opportunity

• Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
• We hire the most qualified candidate for the role.
• In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.