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About the Role

Wellhub is revolutionizing workplace wellness by connecting employees worldwide to fitness, mindfulness, therapy, nutrition, and sleep resources through a single subscription. This role is crucial for engaging and retaining paid subscribers in the US and Canada, guiding them through their customer journey, and identifying top users for ambassador programs.

Responsibilities

• Develop and execute targeted marketing initiatives to increase subscriber retention and drive family member conversions.
• Identify and test strategies to maximize subscriber lifetime value.
• Analyze user behavior and churn trends to proactively address pain points and optimize the subscriber journey.
• Lead the Ambassador Program, activating subscribers as advocates through referrals, testimonials, and engagement campaigns.
• Drive go-to-market strategies for new partner launches.
• Measure the impact of engagement initiatives and continuously optimize lifecycle marketing efforts.
• Refine messaging, campaign structures, and engagement tactics through A/B testing and data-driven decision-making.
• Collaborate with key local stakeholders (Client Success, Product Development, Client Experience, Partners Marketing) and leads from other regions.
• Manage cross-functional initiatives, gather input from local teams, and provide visibility of work.
• Spearhead campaign innovation by identifying local trends and benchmarking competitors.
• Prioritize and align implementation internally and externally with the Global structure and local leadership teams.
• Act as a project manager for local initiatives, ensuring end-to-end execution from planning to CRM campaign execution.
• Follow campaign build best practices within Braze (set up, QA, review) to proactively avoid errors.
• Escalate concerns and ask questions to ensure campaigns are set up correctly.
• Document learnings following Global guidelines.
• Oversee the creation of assets, including CTA, visuals, and copy, maintaining consistency across channels.
• Develop marketing creatives using drag-and-drop tools like Canva, Figma, and Structured Web.
• Inspire and empower others by genuinely caring for your own wellbeing and your colleagues.
• Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3+ years experience in B2C marketing, CRM, or customer lifecycle management.
• Proven track record in multi-channel CRM execution (email, SMS, In-app, + push).
• Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies.
• Hands-on experience with CRM tools; ideally Braze or equivalent, lifecycle marketing, marketing automation platforms, and data analysis techniques.
• Strong attention to detail both in a project management and campaign development perspective, leveraging tools like Asana.
• Demonstrated success in managing and executing marketing campaigns and initiatives.
• Experience launching an ambassador or community program, preferred.
• Proven track record in project management, strategic planning, and cross-functional collaboration.
• Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement.

Skills

• Tableau
• Looker
• Braze
• Canva
• Figma
• Structured Web
• Asana

Location

• New York City
• US
• Canada

Work Type

• Hybrid
• Remote

Experience Level

• 3+ years

Education Level

• Bachelor’s degree

Salary/Compensations

• $80,000 - $100,000 USD

Benefits

• Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more.
• Add up to three family members to your plan.
• Health, dental, and vision insurance.
• Access to telehealth, care concierge, and an Employee Assistance Program.
• 401(k) match, short-term and long-term disability, and life insurance.
• One-time reimbursement to set up home office equipment.
• Monthly work allowance to help cover the costs of working from home.
• Flexibility in shaping how and when work gets done.
• Minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5).
• Annual holidays (including an extra holiday on your birthday!).
• Up to 12 weeks 100% paid parental leave to all new parents.
• Up to 18 weeks paid leave and a ramp-back period for parents giving birth.
• Access to world-class platforms for career growth.
• Participation in interactive sessions for career development.
• Build personalized development roadmaps.
• Explore internal opportunities for career advancement.
• Continuous learning and feedback to support personal and professional success.

About the Company

• Wellhub is revolutionizing workplace wellness.
• Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription.
• Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.
• We believe work should be fulfilling, inspiring, and balanced.
• Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact.
• Your contributions will help shape a healthier, more balanced world for you and millions of people globally.
• Join us in redefining the future of wellbeing!

Equal Opportunity

• Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer.
• All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
• We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team.