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About the Role

This role is central to the Subscriptions Mission, focusing on guiding users through the freemium funnel from initial exposure to Premium value, through trial, conversion, activation, and long-term retention. You will collaborate with product, design, marketing, finance, pricing & packaging, and regional commercial teams to define the complete subscriber journey across various plans and markets.

Responsibilities

• Own the product strategy and roadmap for the freemium-to-Premium funnel, improving conversion, trial-to-paid, ARPU, and long-term retention.
• Shape subscription plans and portfolio in partnership with Pricing & Packaging, including tiers, durations, and regional pricing strategies.
• Lead discovery, design, and delivery of subscriber-facing features from concept through global rollout.
• Run lifecycle and monetization experiments across trials, win-back, upgrades, payment recovery, and retention flows.
• Translate behavioral and revenue data into hypotheses, define success metrics, and drive a prioritized experimentation roadmap.
• Design and evaluate A/B experiments, scaling solutions that deliver measurable impact.
• Balance trade-offs across user value, revenue impact, and operational complexity.
• Partner with Finance, BizOps, and regional teams to localize plans, offers, and messaging.
• Communicate strategy, results, and trade-offs clearly to senior stakeholders.

Requirements

• 5+ years of product management experience delivering customer-facing products at scale.
• Strong experience working with subscription or monetization models.
• Experience thinking in funnels and cohorts, connecting product decisions to business outcomes like retention and revenue.
• Comfortable designing and interpreting experiments and using data to guide decisions.
• Experience working across global markets and understanding how to balance consistency with localization.
• Strong judgment when making product and prioritization trade-offs.
• Clear communication and effective collaboration across cross-functional teams.
• Curiosity, adaptability, and comfort working in ambiguous environments.

Skills

• Product Management
• Subscription Models
• Monetization Models
• Experiment Design
• Data Analysis
• A/B Testing
• Cross-functional Collaboration
• Localization Strategies

Location

• London, United Kingdom
• Stockholm, Sweden

Work Type

• Hybrid
• Flexible

Experience Level

• 5+ years

About the Company

• The Subscriptions Mission builds and evolves Spotify's subscription products and marketplace experiences to drive sustainable user and revenue growth globally.
• We focus on awareness, acquisition, activation, retention, and monetization strategies that help users unlock the full value of Spotify while enabling the business to scale efficiently and responsibly.