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About the Role
BWZ is transitioning to a Brand-to-demand product suite, moving beyond one-off placements to integrated programs. This role will lead this shift, owning the end-to-end revenue engine by validating client needs, closing strategic deals, and converting wins into repeatable revenue products. The position reports directly to the COO and leads a commercial group including sales, program delivery, events, audience, and partnerships. This is a systems leadership role focused on turning audiences, products, and programs into scalable, predictable revenue.
Responsibilities
- Personally pitch, negotiate, and close high-value strategic deals, particularly new, complex, integrated programs.
- Design custom multi-channel campaigns for enterprise B2B clients and develop packaged offers, pricing, and proposal templates.
- Establish a Program Delivery function with clear sales-to-delivery handoffs, SLAs, and reliable execution.
- Audit and restructure the sales organization, clarifying segmentation, addressing capability gaps, and aligning targets and compensation.
- Implement operating cadences, including weekly pipeline reviews, monthly forecasting, KPI dashboards, and deal-stage discipline.
- Coach the sales team on integrated program selling, deal structuring, and pricing.
- Collaborate with events and content leaders on partnerships and SaaS-vendor relationships to feed the integrated programs pipeline.
Requirements
- VP-level experience leading a revenue or commercial function, ideally in B2B media, events, or marketing services.
- Proven track record of personally closing strategic, multi-product, six-figure-plus deals.
- Background in integrated marketing/media campaign sales (newsletters, demand gen, lead gen, sponsorships, content programs, sponsored events).
- Experience packaging custom deals into repeatable revenue products, including pricing, packaging, proposal frameworks, and sales playbooks.
- Demonstrated ability to align Sales, Product, Delivery/AdOps, and RevOps into a cohesive operating system with clear handoffs and reliable forecasting.
- Strong commercial judgment regarding pricing, deal structuring, and margin discipline.
- Coaching ability to enhance enterprise selling capabilities within an existing team.
Skills
- Integrated marketing
- Media campaign sales
- Demand generation
- Lead generation
- Sponsorships
- Content programs
- Sponsored events
- Sales strategy
- Deal structuring
- Pricing strategy
- Forecasting
- Sales operations
- Program delivery
- Revenue operations
- Team coaching
Location
- Remote
- Hybrid
Work Type
- Full-time
Experience Level
- VP-level
Salary/Compensations
- $200,000 - $245,000 CAD
Benefits
- Competitive performance-based bonus structure
- Comprehensive benefits package
About the Company
- BWZ is a rapidly growing, independent media tech company headquartered in Vancouver, B.C., Canada.
- Founded in 2012, the company's portfolio of digital publications helps millions of people succeed professionally.
- Brands cover thought leadership for executives in project management, people management, product management, tech, marketing, and more.
- The company's mission is to create a playbook for the future of work and empower communities.
- BWZ has been recognized on The Globe and Mail’s Fastest Growing Company list and Deloitte's Fast 50 program.
- The company has received a CMI award for Best Digital Publication and is listed among Canada's Top Small & Medium Employers and Best Employers in BC.
Equal Opportunity
- Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status, sexual orientation or any other category protected by law.
- The company celebrates all backgrounds and attributes that contribute to an impactful, iterative, adaptable, and fun team environment.